If you're looking to bring in more gym members, SEO (Search Engine Optimization) can be one of the most powerful tools for attracting local clients through your website. While gym websites often focus on listing amenities or class schedules on a single page, there’s a specific, high-impact SEO strategy that can help you stand out in search results: creating individual pages for each class or offering. This post will guide you through how to use this technique to improve your SEO, attract more...

If you’re a fitness or nutrition coach hesitant to list prices on your website, relying on sales calls to convert clients, you may be missing out. Today’s consumers value transparency and time savings, and that often means finding all the information they need—like pricing—upfront. If potential clients don’t see that clarity on your site, your website is failing you. Let’s dive into key website elements to help you convert more clients without needing constant sales calls....

Thinkific is widely known as a platform for creating and selling online courses and memberships, but did you know that you can also use Thinkific (aff link) to build your website? In this post, I’ll dive into a quick overview of how the Thinkific website builder works, its features, and whether it’s the right choice for your business. Related: Thinkific vs. Teachable vs. Kajabi: Which Platform Is Best for You? Getting Started with Thinkific Website Builder Once you log in to Thinkific, you can...

If you're a business owner with a website on Squarespace, you might have seen the recent news: Squarespace is going private in a multi-billion dollar all-cash deal, led by private equity firm Permira. While this might not seem like a big deal at first glance, it’s something worth considering if your website is a key part of your business strategy. In this blog post, I'll break down what this means for you. What’s Happening with Squarespace? Squarespace has entered into an agreement to be...

One of the essential steps in SEO is conducting keyword research. This process helps you figure out which words or phrases to use on your website to attract more visitors. As a business owner, you might not want to invest in an expensive SEO tool, but don't worry—there's a great free option that can help you get started. In this blog post, I’ll introduce you to my favorite free keyword research tool and show you how it compares to its paid version. Why Keyword Research Matters Before diving...