The Business of Wellness: Salud’s Rebrand with Hilda Perez
In this episode of the BrandWise podcast, I had the pleasure of talking with Hilda Perez, COO of Salud, a nutritional wellness company dedicated to creating high-quality supplements and partnering with food advocacy organizations. What started as a family-founded business has grown into a trusted brand in the Latino community. Now, 35 years later, Salud is evolving to meet modern needs while maintaining its deep-rooted mission. After decades of serving their community, Salud reached a plateau....
You’re Not Just a Health Professional—You’re a Thought Leader (Here’s How to Own It Online)
You’ve built a reputation in your field as a credible health professional. You’ve spent years—maybe decades—helping patients, refining your expertise, and making a real impact. But when it comes to your online presence? It doesn’t exactly reflect that. Maybe your website is outdated. Maybe you don’t have one at all. Maybe you see other professionals (some with less experience than you) getting book deals, speaking engagements, and media features—and you’re wondering, How are they getting those...
That Cringey Feeling When Someone Asks for Your Website? Here’s What It’s Actually Telling You About Your Business
First, let me say something that might not feel true yet: that awkward hesitation when someone asks for your website link? The urge to say “Oh, just ignore XYZ” when you send it? That’s not just embarrassment. It’s a signal—a really useful one. It’s trying to tell you something about where your business is right now and where you’re actually meant to go next. I know, I know. It just feels like an uncomfortable moment you want to move past. But stick with me for a minute, and I think you’ll see...
Dietitian Branding: A Practical Guide to Building Your Online Presence
A lot of dietitians think branding starts and ends with a logo. But let’s be real—a logo isn’t what gets people to book a consultation. It’s not what makes them trust your expertise or see you as an authority in your field. Your brand is so much more than a visual identity. It’s the entire experience someone has with your business—how you communicate, what you stand for, and (most importantly) how easy it is for potential clients to work with you. And you know where all of that lives? 👉 Your...
SEO for Personal Trainers: Why It Matters & One Quick Win to Get Started
As a personal trainer, your primary focus is helping clients achieve their fitness goals. But if no one can find you online, how will they know you exist? In today’s world, having an optimized website is just as important as your coaching expertise (especially with Instagram's constantly changing algorithm). Search Engine Optimization (SEO) is the key to ensuring potential clients can find you when they search for personal training services. If you’ve been relying on word-of-mouth or social...
Why Health Pros Need to Speak Up to Stand Out
Branding isn’t just about colors, fonts, or a perfectly curated Instagram feed—it’s about taking a stand. In this episode of the BrandWhys podcast, I break down why having clear, bold opinions in your brand messaging isn’t just a nice-to-have—it’s a necessity in 2025. Think about it. How many times have you scrolled past yet another fitness influencer’s post about macro counting or a generic “beach body” routine? The industry is cluttered with surface-level advice, and if you don’t take a...
How I Use a 52-Week Email Sequence in My Business
Alright, let’s talk about email marketing for a minute. If you're like most business owners, it feels like a never-ending struggle of constantly creating content, coming up with catchy subject lines, and keeping up with the "perfect email schedule." Am I right? Well, here’s the kicker: up until last week, I hadn't sent a manual email to my list since October, and January was still my biggest revenue month ever. (There were a few emails to promote my free summit, but no "usual" emails.) Now,...
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