You see, even established entrepreneurs face the daunting task of starting anew when their business needs evolve, and Christina Olivares is no exception. Her story isn’t just about a change in services or a new logo – it’s about changing narratives, embracing unapologetic visibility, and aligning with a vision. Forget the one-size-fits-all advice you’ve heard a million times. Christina’s insights reveal a fresh approach to tackling big transitions – by first getting unapologetically clear on...

You know that moment when you look at your business’s website, and it just doesn’t feel like you anymore? Like you’ve outgrown your own digital presence? Today, I’m pulling back the curtain on rebranding for health professionals with a case study of Georgette Cartagena. She went from running "Intern Gal" to establishing "Algamoz HR," a consulting powerhouse that transformed her business and tripled her revenue. Whether you're a personal trainer, dietitian, or any health professional feeling...

There comes a point in every entrepreneur’s journey when things start to feel... off. The audience engagement dips, sales plateau, and the brand you once loved doesn’t quite fit anymore. That was exactly where I found myself before I decided to go all in on a business rebranding strategy. What started as a daunting overhaul turned into one of the best decisions I’ve ever made—not just for my brand, but for my revenue, confidence, and long-term success. The Moment I Knew It Was Time for a...

In this episode of the BrandWhys podcast, I had the pleasure of talking with Hilda Perez, COO of Salud, a nutritional wellness company dedicated to creating high-quality supplements and partnering with food advocacy organizations. What started as a family-founded business has grown into a trusted brand in the Latino community. Now, 35 years later, Salud is evolving to meet modern needs while maintaining its deep-rooted mission. After decades of serving their community, Salud reached a plateau....