In today’s fast-paced digital world, patients are bombarded with conflicting health advice. From social media influencers to wellness bloggers,...
Messy Action and Breaking Stereotypes with Laura Sinclair
In the world of entrepreneurial mothers, there's a common myth that everything has to be perfectly planned before taking action. But what if success...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Rebranding for visibility is a powerful strategy that businesses use to redefine their identity, strengthen their position in the market, and drive...
Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online
Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling...
What Does Your Brand Say About Your Expertise?
In today’s competitive business world, your brand is much more than just a logo or a color scheme. It’s the first impression you make on potential...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Rebranding goes beyond just updating logos or colors; it’s a strategy that reshapes both your perception of your business and how others view it....
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from...
Strategic Branding in Action: The Sprouts Farmers Market Rebrand
When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way...
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
The Flodesk rebrand wasn’t just about fresh colors or a sleek new logo—it was a thoughtful transformation designed to reinvent how the company...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding isn’t just about swapping out your logo or tweaking your colors—it’s a big move that can totally reshape your brand’s identity. It’s...
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding your business can be a daunting decision, especially after years of establishing your name and identity in the market. Katie Hunt faced...
Small Business Branding: Lessons in Branding from an Accounting Rebrand
Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are,...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast,...
Your Website Shapes Brand Perception More Than You Think
Your website directly impacts brand perception. If I asked you to describe your website, what would you say? Maybe something like, "My website looks...