When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way...
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
The Flodesk rebrand wasn’t just about fresh colors or a sleek new logo—it was a thoughtful transformation designed to reinvent how the company...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding is often about more than just a new look—it’s about stepping into a new phase of business that better aligns with who you are and where...
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding can be a daunting decision, especially after years of building a well-known brand. But as Katie Hunt, founder of Proof to Product,...
Small Business Branding: Lessons in Branding from an Accounting Rebrand
Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are,...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast,...
Your Website Shapes Brand Perception More Than You Think
Your website directly impacts brand perception. If I asked you to describe your website, what would you say? Maybe something like, "My website looks...
Building Brands with Integrity: Amanda Grover’s Rebrand
The pressure to keep up with the latest trends, strategies, and formulas can leave many business owners feeling like they are spinning on a...
What Rebranding Taught This Accountant About Building a Stronger Business
Rebranding is more than just a visual upgrade—it’s a strategic shift in how a business presents itself, attracts the right clients, and reflects its...
Rebranding and Business Growth as a Dietitian
Rebranding can be a pivotal moment for any business, and today, I’m excited to share the journey of Melissa Azaro, also known as The Hormone...
Brand Positioning: Lessons from Dunkin’s Rebrand Journey
At its core, brand positioning is about staying relevant without losing who you are. For example, have you noticed that Dunkin' Donuts is now just...
From Self-Made to Professionally Branded: Emily Kim’s Rebrand
When it comes to branding, change is inevitable. Whether you’re evolving as a business owner, shifting your services, or refining your message,...