
A Fitness and Nutrition Business Podcast
BrandWhys™️ Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you. Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Why Health Pros Need to Speak Up to Stand Out
In today’s fast-paced digital world, patients are bombarded with conflicting health advice. From social media influencers to wellness bloggers, there’s no shortage of opinions—many of which lack scientific backing. That’s why health pros need to speak up and take...
Messy Action and Breaking Stereotypes with Laura Sinclair
In the world of entrepreneurial mothers, there's a common myth that everything has to be perfectly planned before taking action. But what if success actually comes from diving in before you're 100% ready? Laura Sinclair, founder of This Mother Means Business, embodies...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Rebranding for visibility is a powerful strategy that businesses use to redefine their identity, strengthen their position in the market, and drive long-term growth. Working with an expert like Melanie Benson can be a game-changer for entrepreneurs looking to elevate...
Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online
Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru." The real power comes from the intersection of both – where your hard-earned expertise meets strategic...
What Does Your Brand Say About Your Expertise?
In today’s competitive business world, your brand is much more than just a logo or a color scheme. It’s the first impression you make on potential clients, partners, and collaborators. It tells the story of your expertise, your values, and the level of service you...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Rebranding goes beyond just updating logos or colors; it’s a strategy that reshapes both your perception of your business and how others view it. For Kira La Forgia, rebranding became a game-changer, leading to a surge in confidence and a significant increase in...
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio,...
Strategic Branding in Action: The Sprouts Farmers Market Rebrand
When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way deeper—connection, trust, and authenticity. Today, I want to share a story about how Sprouts Farmers Market unexpectedly taught...