
A Fitness and Nutrition Business Podcast
BrandWhys™️ Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you. Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
The Business of Wellness: Salud’s Rebrand with Hilda Perez
In this episode of the BrandWise podcast, I had the pleasure of talking with Hilda Perez, COO of Salud, a nutritional wellness company dedicated to creating high-quality supplements and partnering with food advocacy organizations. What started as a family-founded...
Why Health Pros Need to Speak Up to Stand Out
Branding isn’t just about colors, fonts, or a perfectly curated Instagram feed—it’s about taking a stand. In this episode of the BrandWhys podcast, I break down why having clear, bold opinions in your brand messaging isn’t just a nice-to-have—it’s a necessity in 2025....
Messy Action and Breaking Stereotypes with Laura Sinclair
In the world of entrepreneurial mothers, there's a common myth that everything has to be perfectly planned before taking action. But what if success actually comes from diving in before you're 100% ready? Laura Sinclair, founder of This Mother Means Business, embodies...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Branding is more than colors, logos, and fonts—it’s about energy, clarity, and impact. In this episode of the BrandWise podcast, I spoke with Melanie Benson, an authority amplifier who helps entrepreneurs move from being best-kept secrets to industry leaders. Melanie...
Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online
Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru." The real power comes from the intersection of both – where your hard-earned expertise meets strategic...
What Does Your Brand Say About Your Expertise?
In today’s competitive business world, your brand is much more than just a logo or a color scheme. It’s the first impression you make on potential clients, partners, and collaborators. It tells the story of your expertise, your values, and the level of service you...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Branding isn’t just about visuals—it’s about confidence, alignment, and stepping into the future of your business. In this episode of the BrandWise podcast, I had the pleasure of speaking with Kira La Forgia, the founder of Paradigm, about how her rebrand transformed...
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio,...