A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Using Workshops to Test a New Niche with AnnMarie Rose
Let’s get brutally honest: Free workshops are great for Instagram engagement, but they aren’t moving the needle in your business the way you think.
If you’re hustling for every lead, feeling like you’re stuck in an endless cycle of giving value away for free (and losing sleep wondering if anyone is actually listening), you’re not alone. I sat down with business scaling expert Anne Marie Rose for my BrandWhys podcast to uncover the strategy that’s helping coaches, consultants, and creative experts finally scale—without burning out or giving everything away.
What Noodles & Company’s Rebrand Got Right (and How to Apply It to Your Biz)
Let’s get real: keeping your business visible is hard enough—but staying relevant? That’s the real magic trick. If you quietly closed your doors tomorrow, would anyone notice (except your mom and that loyal client who Venmos you at midnight for emergency macros...
How Hyrox Nailed Their Brand – and What Fitness Pros Can Steal From Their Playbook
If your brand positioning isn’t as clear as HYROX, you’re leaving money (and impact) on the table. Let’s get one thing straight: your brand doesn’t have to be splashed across billboards to be world-class. You don’t need a global hashtag, a franchise, or a cult fitness...
Get off the Instagram Treadmill: A Smarter Path to High-Value Health Clients
Feeling the weight of social media burnout? Learn how shifting focus from constant posting to a high-converting website can help you attract better clients—without the hustle.
Building a Brand, One Email at a Time With Samantha Burmeister
Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help...
Why Your Website Feels “Off” — and What To Do About It
Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy...
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all...
How To Market Yourself Without Feeling Salesy
If promoting yourself online feels more like a necessary evil than something you're actually excited about, you're in good company. Most health professionals didn’t enter this space because they love talking about themselves—they did it to make a real impact. But...