Private practice marketing in 2024/2025 feels a bit like trying to get noticed at a concert where everyone's wearing the same outfit and singing the same song. Not exactly the vibe you were going for, right? You've put in the work. The certifications, the continuing education, the client hours, the Instagram presence (because someone told you that's where your clients are). You're phenomenal at what you do, but somehow it feels like standing out gets harder every year. Like you're screaming...

Let's talk about growing your nutrition business – and why your current strategy might be holding you back more than you realize. Look, I'm going to be real with you: the nutrition industry is getting more crowded than a Trader Joe's parking lot on a Sunday. Everyone and their wellness-obsessed cousin is out there claiming to be an "expert," posting aesthetic smoothie bowls, and sliding into DMs with "health tips." But here's what nobody's telling you: spending hours crafting the perfect...

If your business doesn't have a website (or worse, has one that's collecting digital dust), you're leaving money on the table every single day. And I'm not just talking about a few pennies here – I'm talking about the kind of money that could let you take a real vacation instead of answering DMs from the beach. Your website isn't just some digital business card floating around on the internet. It's supposed to be your hardest-working team member – the one who never calls in sick, never needs a...

Want to create a fitness app that actually helps you scale your personal training business? After 13+ years of working with fitness professionals, I've seen too many talented trainers stuck in the one-to-one grind, trading time for dollars when they could be building something bigger. Here's the truth about scaling your fitness business: Your expertise deserves more than just training clients back-to-back all day. It deserves a platform that works as hard as you do – and honey, if you're still...

Picture this: You're a personal trainer, and it's 11 PM. Your client just DM'd you asking, "Wait, how many reps was I supposed to do for those Bulgarian split squats today?" (For the 47th time this week.) Look, I get it. As someone who's helped over 400 health and wellness professionals build their online presence, I've seen firsthand how many trainers are stuck in the endless cycle of one-off sessions and late-night Instagram messages. You're essentially trading time for DMs, and your...