Nutrition and fitness website designer
for nutrition and fitness experts ready to get booked, ranked, and recognized
(And yes, websites still matter. Just ask my client who increased their traffic by 8,156%)
No long-term contracts or fees.
Full control of your own website.
Designed with your goals in mind.
You’ve outgrown your starter site (or template, or DIY hack job — no judgment).
And that disconnect is only getting you inquiries from the wrong clients (if any at all).
I build custom websites that position health and wellness professionals as the trusted, booked-out experts they already are.
No trends. No templates. Just clean design, smart SEO, and strategy that actually supports your goals.
Where You Might Be Now
“My website is very basic… outdated and from a template”
“it’s bland, vanilla, boring, and not authentic to me”
“It doesn’t feel cohesive – I started my website in 2018 and have since shifted my business a lot”
“Everything has been added ad hoc and 6 years later, it’s just a mess”
but After working with me
“I feel like my website is staged to grow with me and my business”
“It feels like a roadmap for my growing practice”
“My brand and business were elevated“
“I’m consistently getting new client inquiries through my site, and they’re all ideal clients who are ready to book…”
🚨 Stop living in your DMs 🚨
Your expertise as a health professional deserves better than being buried in Instagram DMs. Grab this quick audio training to learn how to make a website that converts so you can rely on IG less.
From solo RDs to group practices to coaches building their legacy — I’ve turned “fine” into fully booked.
Since 2011, I’ve worked with 400+ businesses to get results like:
%
Increase in traffic
%
Increase in prices
LINKS ON THE FIRST PAGE OF GOOGLE
CLIENTS WHO HAVE TRUSTED ME WITH DESIGN OR SEO:
More credibility ・ More clarity ・ More clients ・ More naps ・ More free time ・ More clients・ More credibility ・ More clarity ・ More clients・
Websites for the overlooked experts ready to claim their rightful space online.
No more apologizing for your website before people see the real you. No more losing clients to practitioners with better websites but inferior expertise. When you partner with me, I’ll help reveal what makes your practice unique—and design a website that makes it impossible for the world to miss it.
Shows up in Google searches and brings you more organic traffic.
Converts more clients so you’re not wasting time on discovery calls.
Adds breathing room in your biz so you can maintain your own wellness.
“If you want something done fast AND right, then pay the money. You might be able to find less expensive but if you want good, clean and fast work it is more than worth it. You will be given red carpet service and the deliverables will be amazing and far exceed your expectations. This was the best experience I would have hoped for. Jess will hands down be my go-to when it comes to websites from now on.” – Christa Gurka, business coach
No more losing clients to the person with the prettier homepage and half your credentials.
Ready to hire a website designer who understands what your brand needs? (Plus, one who can leg press 700 lbs and understands your audience?) Let’s work together.
Get the same expert design process across all packages below – you just choose how much help you need with branding and copy along the way.
No more apologizing for your website.
No more losing leads to someone with less experience and a prettier homepage.
The Warm-Up
14-day timeline- Ideal for health professionals who need a strategic review of how your website is positioning you as the go-to in your space.
- Review of up to 10 website pages
- Insights on how your site is (or isn’t) building authority and trust
- Recommendations for refining your positioning, calls-to-action, and messaging
- Option to apply this investment to a full redesign within 1 year
- No website strategy call
- No brand strategy + logo design
- No done-for-you design or SEO work
The Heavy Lift
21-day timeline- Ideal for established health professionals who want to scale, rank higher on Google, and attract premium clients.
- 10 website pages (unless you want more!)
- Website strategy call
- Design of pages and necessary graphics
- Three rounds of feedback
- Website tutorial library
- Full website SEO + 15 custom SEO blog post outlines
- Brand strategy + typography-based logo design
- Copywriting assistance
- Flexible payment plans (must be paid in full before we begin)
The High Impact
10-day timeline- Ideal for experts launching new programs, rebranding, or stepping into thought leadership who need a powerful brand.
- 6 website pages (unless you want more!)
- Website strategy call
- Design of pages and necessary graphics
- Three rounds of feedback
- Website tutorial library
- Full website SEO
- Flexible payment plans (must be paid in full before we begin)
- No brand strategy or logo design
- No copywriting assistance
Should you hire me as your website designer?
(Spoiler: Yes, if you like results and witty banter)
Since 2011, I’ve helped health and wellness professionals, industry leaders, and entrepreneurs look good (and get results) online. Using custom site design and my extensive knowledge in SEO and website conversion strategies, I’ve helped over 400 brands build sites and SEO strategies that help them grow.
When you partner with me, I’ll help you reveal what makes your brand unique — and design a website that makes it easy for the world to see it.
We are a good fit if:
- You’re ready to stop trading time for Instagram DMs
- You want a website that brings in clients while you sleep
- You know that template sites are leaving money on the table
- You value strategy as much as design
- You appreciate a mix of results and witty banter
The nitty gritty process:
- Sign a contract + pay a deposit
- Fill out your brand questionnaire
- Have a strategy call with me
- Design process begins
- Three rounds of feedback to finalize your site
- Optimize for mobile and Google
- Launch the website!
Real website & SEO client results
Client: Jessica Hottle
8,156% increase in organic traffic
1,448% increase in new keywords
Client: Simply You Nutrition
166% increase in new users
187% increase in organic search visitors
…you want the same?
“When I compare the six months before Jess created my new website to these six months after, I’ve seen a 166% increase in new users, 136% increase in sessions, and 187% increase in users who found me through organic search! She’s really helped me connect to my people!” – Sydney
Have more questions before you hire a web designer for your nutrition or fitness business?
I get it, this is a big commitment. So let’s answer some of those burning questions:
Which website pages will you design for me?
You have the flexibility to select which pages I design for you. If you choose the High Impact package, you get up to 8 pages designed. If you choose the Heavy Lift package, you get up to 10 pages. Whether you have a clear outline or need advice, we can determine what’s necessary.
Note: privacy policy, terms, and disclaimer pages do not contribute to the total page count.
Do you offer payment plans for your website design services?
I offer flexible payment plans, ensuring the full amount is settled before the website launch. Whether you prefer six installments or weekly payments, I can accommodate your payment plan preferences.
Do you offer support after we launch?
With all website design packages, I’m here as much as you need me afterwards, PLUS access to my library of website management resources. I also check in with you quarterly to see how everything is going!
How do I know you'll design something I like?
I’ve been doing this for 10+ years and have my design process down to a science. We’ll discuss your goals, I’ll do research, you show me examples of what you like, and most importantly–you’ll get plenty of chances to give me feedback!
Who do you work with?
My primary clientele includes service providers, entrepreneurs, and health and fitness professionals. However, I’ve worked with over 400+ brands, including schools, restaurants, and even doctors!
Do you make accessibility accommodations?
Certainly! I’m committed to ensuring the process is inclusive and accessible. Accommodations can be made to suit your needs, including alternatives to traditional communication methods like Zoom or phone calls. The websites I design are also accessible to screen readers and those with sight challenges, ensuring they cater to a diverse audience.
See what award-winning website design did for these small businesses:
“I was so, so stressed about trusting someone with the huge task of re-branding my business and creating a new website. Jess’s calm demeanor and well laid-out process made me feel better from the jump, and kept me feeling that way all the way to the end of our project.
The website she built looks gorgeous, and feels like a roadmap for my growing group practice.”
– Christine Byrne
“I have worked with VERY FEW people who deliver what and when they say they will deliver.
Jess exceeded my hopes. She helped me figure out what I want, totally put me at ease, and now I actually feel like I understand my website.”
– Nicki Wilson, fitness coach
“Jess knows what she’s doing!
She is very patient, laid-back, responsive to feedback, and available for questions. Her depth of knowledge goes beyond web design and she’s generous with sharing what she knows.”
– Colleen Webb, RD
“Jess knows her stuff, creates beautiful web designs, and is VERY organized. You know exactly what to expect.
In my opinion, for a solo RD, a website is an extension of your home and yourself. It needs to reflect who you truly are. Jess captured that for me.”
– Barbara Barrett, RD