I believe in a strategic, no-fluff process to turning health & wellness professionals into go-to experts.
You’ve spent years becoming an expert in your field. But if your online presence doesn’t reflect that?
Potential clients won’t find you. Worse, they might trust someone with less experience just because they have a better website.
That’s where my Expert Visibility Framework comes in—helping you build a website and brand that’s credible, compelling, and built to convert.
Below is my process to transform your website into a client-attracting machine (without spending your life on Instagram).
01. The Inquiry & Fit Check
✅ You reach out. I respond within 1-2 business days with a quote and next steps.
✅ If you want, we can hop voice memo or hop on a quick discovery call to make sure we’re a great fit.
✅ If we’re aligned, I send over your contract, and invoice to secure your spot. I'm usually booking out 3-5 months in advance for full website projects.
💡 Why it matters: No endless back-and-forth emails. Just a clear, strategic onboarding process so we can get started fast.
02. Deep Dive Strategy & Research
✅ You’ll complete my Brand & Website Questionnaire so I can fully understand your business, audience, and goals.
✅ 1-2 months before your project, we'll have a strategy call to discuss what I need from you and how we'll position you as the go-to expert in your niche.
✅ You’ll have a clear plan (and maybe a little homework) that outlines the plan for your website, branding, and content.
💡 Why it matters: A pretty website means nothing if it doesn’t strategically position you as the expert. This step ensures we build something optimized for visibility and credibility.
03. Design & Development (Where the Magic Happens)
✅ First, I design 2-3 pages to ensure we’re aligned on the look and feel.
✅ Once approved, I design & build the full site, integrating branding, copy, and high-converting page layouts.
✅ You’ll get at least three rounds of refinements to ensure it’s exactly what you envisioned.
💡 Why it matters: Your website will be custom-crafted to make your expertise stand out.
04. SEO and Mobile Optimization
✅ I conduct full on-site SEO so your site ranks for the right keywords and attracts ideal clients on autopilot.
✅ I optimize headlines and meta descriptions to make sure Google actually favors your content.
✅ I'll make sure your website also looks good on mobile, so that people and Google also love it on their phones.
💡 Why it matters: SEO makes sure your website isn’t just an expensive business card—it’s a lead-generating part of your business.
05. Testing & Pre-Launch Prep
✅ I test for speed, mobile responsiveness, and user experience (because 90% of your traffic will be on mobile).
✅ We'll both double-check all integrations, automations, and booking systems so everything works seamlessly.
✅ I set up analytics so you can measure your site’s performance post-launch.
💡 Why it matters: A slow, broken site? That’s a hard NO. I make sure your website is functional, fast, and frustration-free.
06. Launch & Training
✅ We launch your brand-new, optimized website into the world!
✅ You’ll receive acess to my website tutorial library, so you feel confident making updates.
✅ I’m available for email support in case you need small tweaks or have questions down the line, at no extra cost.
💡 Why it matters: You’ll walk away empowered, not confused. No mystery tech headaches—just a seamless launch.
Ready to build a website that actually works for your business?
Have questions? Check out the FAQ.