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Resources for Business Owners
Check out my blogs, freebies, and digital guides.
QUIZ: Are you a squiggle or a square? →
ESSAY: How to fight health misinformation →
Most Recent Posts
I love to share blog posts, videos, and podcasts. I’ve been creating content for over 10 years, so there’s plenty to dive into!
Navigating a Business Pivot: Maintaining Your Brand Identity Through Change
A business pivot isn’t just about change—it’s about evolution. Whether you’re shifting your niche, refining your services, or stepping into a new industry, maintaining your brand identity through the transition is key. Sharon Zimmerman, who successfully pivoted from jewelry designer to a sought-after business consultant, proves that reinvention...
Why Clients Are Choosing Your Competitor (Even if You’re Better)
Ever feel like your competition is stealing the spotlight—and your clients? It’s frustrating, especially when you know you’ve got the skills to deliver. But here’s the truth: winning clients isn’t just about being the best at what you do—it’s about how you show up online. Clients choosing your competitor doesn’t necessarily mean they’re more...
Tools and Platforms
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Get weekly wisdom to help health pros get found, get trusted, and get booked (without living in your DMs)
Your expertise deserves better than a basic template and stale Instagram DMs. While other health and wellness pros struggle with cookie-cutter websites that scream “I’m not sure I’m worth it,” you could be building real authority that attracts ideal clients while you sleep.
After helping 400+ businesses transform their online presence, I know that strategic websites aren’t just about looking professional – they’re about creating breathing room in your life.
Imagine booking clients who are already 90% sold before they talk to you, positioning yourself for bigger opportunities, and finally having a website that works as hard as you do.
Every Tuesday, health and wellness pros are learning how to get found, get trusted, and get booked (without living in your DMs).