How Long Does SEO Take to Work?
Let’s rip off the Band-Aid: SEO is not fast. If you're looking for overnight success, try a scratch-off ticket, not search engine optimization. But if you’re in it for the long game? SEO is your business’s secret weapon. One that compounds over time and actually gives you your time back. (Yes, even while you’re leg pressing 700 pounds or deep in a client call.) So... how long does SEO take to work? Here’s the (Frustratingly Honest) Answer About SEO ✔️ 3-6 months to start seeing traction✔️ 6-12...
How to Sell Meal Plans Online as a Dietitian
Tired of only making money when you're in a client session? Selling digital products like meal plans, recipe books, or planning guides is one of the easiest ways for dietitians and nutritionists to add a steady, low-effort revenue stream to their business. You create it once, and it keeps working for you in the background. And no—you don’t need a giant audience, a tech degree, or a flashy funnel. You do need a solid idea, a way to sell it from your website, and a plan to get it in front of...
Top EHRs for Mental Health Pros in 2025 — Compared + Simplified
For therapists and mental health pros, your EHR isn’t just digital paperwork. It’s the backbone of your practice. It can either make your days smoother or leave you wrestling with tech when you should be focusing on your clients. In 2025, a solid EHR does way more than store notes. We’re talking built-in AI, client portals, billing integrations, and time-saving features that give you back your brain space. So when you're evaluating systems, keep your eyes on these three non-negotiables:✔️ Ease...
4 Website Templates for Dietitians: Pros, Cons, and What to Know Before You Buy
Your website is either bringing in clients... or it’s just sitting there collecting dust. If you’re a dietitian or nutritionist who’s been relying on Instagram posts, DMs, and a decade-old Squarespace website to make sales... it’s time to shift. Not just because “everyone needs a website,” but because your expertise deserves a legit online home. One that actually fills your calendar. And no, you don’t need to jump into a 5-figure custom design right away. You just need a polished,...
Switching from Squarespace to Wix (Is it a good idea?)
Thinking about switching from Squarespace to Wix? Whoa there, let’s take a minute before we do anything... I know the promise of extra flexibility, shiny new features, and total design freedom sounds tempting, especially when you're running your own private practice and want your site to look and feel like you. But if you're a health professional or dietitian who’s already wearing a dozen hats, switching platforms might be more of a time-suck than a smart move. Because let’s be real: your...
Running the Business, Not Just the Race: Karina Ripps’s Rebrand Story
Let’s get brutally honest: Building a brand is a wild ride, and sometimes, the only way forward is to do a complete 180. If your business is feeling a little “meh” lately—like you’re running (pun intended) on autopilot and not excited to show up—this post is your nudge to make the fearless brand pivot you already know you need. Because as my latest BrandWhys podcast guest Karina Ripps shows, you don’t need to wait for some magical “permission slip” or for everything to line up perfectly. The...
The Power of an Ordinary Brand
Let’s get something out of the way: I am not building my business to hit seven figures, land a Ted Talk, or earn the admiration of internet strangers who believe your worth is tied to how “viral” you can go. I’m building what some might call an ordinary brand — one that’s rooted in purpose, not performance metrics. I know, it’s a little heretical in a world obsessed with “scaling to the moon” and “passive income while you sleep.” But after years of running my own business, growing it...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: