BrandWhys™️ Podcast
What’s in a brand? And, why do we rebrand? Whether you’re a startup founder, an established entrepreneur, or a marketing professional, BrandWhys™ equips you with the knowledge to make confident, strategic branding decisions. Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the branding battlefield. Join us as we decode the method behind the branding madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
What Does Your Brand Say About Your Expertise?
In today’s competitive business world, your brand is much more than just a logo or a color scheme. It’s the first impression you make on potential clients, partners, and collaborators. It tells the story of your expertise, your values, and the level of service you...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Rebranding goes beyond just updating logos or colors; it’s a strategy that reshapes both your perception of your business and how others view it. For Kira La Forgia, rebranding became a game-changer, leading to a surge in confidence and a significant increase in...
Rebranding Success: Jenna Shriver’s Two-Year Journey
Rebranding can be a transformative yet challenging experience for any business owner. For Jenna Shriver, shifting her photography business from weddings and family portraits to brand photography was not just a visual update but a complete overhaul of her services and...
Why Sprouts Farmers Market Ditched “Basic” Branding
Rebranding is more than just a new logo or color palette—it’s about redefining your business’s identity and aligning with its full potential. A recent example that illustrates this beautifully is Sprouts Farmers Market. Their strategic rebranding efforts offer...
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
Rebranding is a big deal for any business—it's not just about fresh colors or a new logo. It's a chance to reinvent how a company connects with its audience and shows up in the world. The Flodesk rebranding process was exactly that: a thoughtful transformation...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding isn’t just about swapping out your logo or tweaking your colors—it’s a big move that can totally reshape your brand’s identity. It’s about making sure your brand truly connects with your audience while staying in sync with your vision as it evolves....
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding your business can be a daunting decision, especially after years of establishing your name and identity in the market. Katie Hunt faced this exact challenge after eight years of running her successful business, Trade Show Boot Camp. In this post, we’ll...