A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
How to Grow Business Beyond Referrals
Referrals aren't a strategy, they're a starting line. And if your website isn't doing its job, you're losing leads before they ever reach your inbox. Nobody builds a thriving, sustainable business waiting for someone's brunch recommendation or a nod in a Facebook...
Why is my website getting traffic but no leads?
Website traffic without leads means something's missing in your conversion funnel. Most private practice sites convert only 2–5% of visitors, so if you're bringing people in but not hearing from them, the issue usually lies in messaging, trust signals, or your client...
Running the Business, Not Just the Race: Karina Ripps’s Rebrand Story
Let’s get brutally honest: Building a brand is a wild ride, and sometimes, the only way forward is to do a complete 180. If your business is feeling a little “meh” lately—like you’re running (pun intended) on autopilot and not excited to show up—this post is your...
The Power of an Ordinary Brand
Let’s get something out of the way: I am not building my business to hit seven figures, land a Ted Talk, or earn the admiration of internet strangers who believe your worth is tied to how “viral” you can go. I’m building what some might call an ordinary brand — one...
When To Trademark Your Nutrition Brand With Sarah Waldbuesser
You don’t truly own your business until you trademark your nutrition brand. Harsh but true – and it’s a reality too many entrepreneurs don’t face until it’s too late. The trademark process might seem like a legal formality, but it’s the foundation of real brand...
Using Workshops to Test a New Niche with AnnMarie Rose
Let’s get brutally honest: Free workshops are great for Instagram engagement, but they aren’t moving the needle in your business the way you think.
If you’re hustling for every lead, feeling like you’re stuck in an endless cycle of giving value away for free (and losing sleep wondering if anyone is actually listening), you’re not alone. I sat down with business scaling expert Anne Marie Rose for my BrandWhys podcast to uncover the strategy that’s helping coaches, consultants, and creative experts finally scale—without burning out or giving everything away.
What Noodles & Company’s Rebrand Got Right (and How to Apply It to Your Biz)
Let’s get real: keeping your business visible is hard enough—but staying relevant? That’s the real magic trick. If you quietly closed your doors tomorrow, would anyone notice (except your mom and that loyal client who Venmos you at midnight for emergency macros...
How Hyrox Nailed Their Brand – and What Fitness Pros Can Steal From Their Playbook
If your brand positioning isn’t as clear as HYROX, you’re leaving money (and impact) on the table. Let’s get one thing straight: your brand doesn’t have to be splashed across billboards to be world-class. You don’t need a global hashtag, a franchise, or a cult fitness...