A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
How to Grow Business Beyond Referrals
Referrals aren't a strategy, they're a starting line. And if your website isn't doing its job, you're losing leads before they ever reach your inbox. Nobody builds a thriving, sustainable business waiting for someone's brunch recommendation or a nod in a Facebook...
Why is my website getting traffic but no leads?
Website traffic without leads means something's missing in your conversion funnel. Most private practice sites convert only 2–5% of visitors, so if you're bringing people in but not hearing from them, the issue usually lies in messaging, trust signals, or your client...
When To Trademark Your Business Name with Sarah Waldbuesser
You don’t truly own your business until you trademark your nutrition brand. Harsh but true – and it’s a reality too many entrepreneurs don’t face until it’s too late. The trademark process might seem like a legal formality, but it’s the foundation of real brand...
What Noodles & Company’s Rebrand Got Right (and How to Apply It to Your Biz)
Let’s get real: keeping your business visible is hard enough—but staying relevant? That’s the real magic trick. If you quietly closed your doors tomorrow, would anyone notice (except your mom and that loyal client who Venmos you at midnight for emergency macros...
Is Social Media Burnout Actually a Website Problem?
Feeling the weight of social media burnout? Learn how shifting focus from constant posting to a high-converting website can help you attract better clients—without the hustle.
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all...
How to Market Yourself as a Personal Trainer Without Feeling Salesy
Personal trainers can market themselves without feeling salesy by positioning as trusted practitioners: owning their professional authority, building a brand that sells for them, and using identity marketing to attract the right clients. If the idea of marketing your...
Brand Messaging for Health Practitioners: Why Your Voice Matters More Than Your Credentials
Your credentials prove qualification; your voice and positioning prove you understand this person's problem. Specificity and authenticity in branding messaging establish trust where credentials alone cannot. We're in a moment where the landscape of health and wellness...