BrandWhys™️ Podcast
What’s in a brand? And, why do we rebrand? Whether you’re a startup founder, an established entrepreneur, or a marketing professional, BrandWhys™ equips you with the knowledge to make confident, strategic branding decisions. Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the branding battlefield. Join us as we decode the method behind the branding madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
Rebranding is a big deal for any business—it's not just about fresh colors or a new logo. It's a chance to reinvent how a company connects with its audience and shows up in the world. The Flodesk rebranding process was exactly that: a thoughtful transformation...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding isn’t just about swapping out your logo or tweaking your colors—it’s a big move that can totally reshape your brand’s identity. It’s about making sure your brand truly connects with your audience while staying in sync with your vision as it evolves....
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding your business can be a daunting decision, especially after years of establishing your name and identity in the market. Katie Hunt faced this exact challenge after eight years of running her successful business, Trade Show Boot Camp. In this post, we’ll...
How to Rebrand Your Business Effectively: The Strategy and Challenges Behind Serena Shoup’s Rebrand
Rebranding can be a great way for businesses to connect with their audience, attract new customers, and better reflect their values and services. Knowing how to rebrand your business effectively can give it a fresh, engaging identity that stands out. In this post,...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey,...
Your Website: The Secret to a Brand That Evolves
If I asked you to describe your website, what would you say? Maybe something like, "My website looks great! It has all my information, and it works just fine." While that's a solid start, in 2024 and beyond, just having a functional, good-looking website isn’t enough....
Building Brands with Integrity: Amanda Grover’s Rebrand
The pressure to keep up with the latest trends, strategies, and formulas can leave many business owners feeling like they are spinning on a never-ending hamster wheel. But what happens when that cycle starts to feel inauthentic? For many, like Amanda Grover of...