A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
How Hyrox Nailed Their Brand – and What Fitness Pros Can Steal From Their Playbook
If your brand positioning isn’t as clear as HYROX, you’re leaving money (and impact) on the table. Let’s get one thing straight: your brand doesn’t have to be splashed across billboards to be world-class. You don’t need a global hashtag, a franchise, or a cult fitness...
Get off the Instagram Treadmill: A Smarter Path to High-Value Health Clients
Feeling the weight of social media burnout? Learn how shifting focus from constant posting to a high-converting website can help you attract better clients—without the hustle.
Building a Brand, One Email at a Time With Samantha Burmeister
Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help...
Why Your Website Feels “Off” — and What To Do About It
Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy...
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all...
How To Market Yourself Without Feeling Salesy
If promoting yourself online feels more like a necessary evil than something you're actually excited about, you're in good company. Most health professionals didn’t enter this space because they love talking about themselves—they did it to make a real impact. But...
Not “Just Another Dietitian”: Zoie Callihan’s Blueprint for Unforgettable Brand Messaging
Brand voice can feel like one of those elusive things—you know it matters, but figuring out how to make yours actually sound like you is another story. In this episode of the BrandWise Podcast, I sat down with Zoie Callahan of Lexicon Copy Co to talk all things brand...
Navigating a Business Pivot: Maintaining Your Brand Identity Through Change
A business pivot isn’t just about change—it’s about evolution. Whether you’re shifting your niche, refining your services, or stepping into a new industry, maintaining your brand identity through the transition is key. Sharon Zimmerman, who successfully pivoted from...