A Fitness and Nutrition Business Podcast

BrandWhys®  Podcast

Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.

Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).

→ Listen to BrandWhys and book your rebrand with me!

Recent episodes

Building a Welcome Email Sequence With Samantha Burmeister

Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help...

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Why Your Website Feels “Off” — and What To Do About It

Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy...

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How To Market Yourself Without Feeling Salesy

If promoting yourself online feels more like a necessary evil than something you're actually excited about, you're in good company. Most health professionals didn’t enter this space because they love talking about themselves—they did it to make a real impact. But...

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Don’t miss The Ordinary Business Summit! October 14–15 Tell me more