BrandWhys™️ Podcast
What’s in a brand? And, why do we rebrand? Whether you’re a startup founder, an established entrepreneur, or a marketing professional, BrandWhys™ equips you with the knowledge to make confident, strategic branding decisions. Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the branding battlefield. Join us as we decode the method behind the branding madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
How to Rebrand Your Business Effectively: The Strategy and Challenges Behind Serena Shoup’s Rebrand
Rebranding can be a great way for businesses to connect with their audience, attract new customers, and better reflect their values and services. Knowing how to rebrand your business effectively can give it a fresh, engaging identity that stands out. In this post,...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey,...
Your Website: The Secret to a Brand That Evolves
If I asked you to describe your website, what would you say? Maybe something like, "My website looks great! It has all my information, and it works just fine." While that's a solid start, in 2024 and beyond, just having a functional, good-looking website isn’t enough....
Building Brands with Integrity: Amanda Grover’s Rebrand
The pressure to keep up with the latest trends, strategies, and formulas can leave many business owners feeling like they are spinning on a never-ending hamster wheel. But what happens when that cycle starts to feel inauthentic? For many, like Amanda Grover of...
What Rebranding Taught This Accountant About Building a Stronger Business
Rebranding is more than just a cosmetic update; it's a strategic business move that can reshape your client base and redefine your market presence. In this episode of BrandWhys, I dive deep into the nuanced process of rebranding with Keila Hill Trawick, founder of...
Rebranding and Business Growth: A Pathway to Success
Rebranding can feel like a big, scary step. But it's often a crucial move for growth and success. Rebranding isn't just about making things look pretty – it's about reshaping your business strategy, reaching more people, and making sure your brand speaks to what your...
The Ultimate Guide to Rebranding and Repositioning for Business Owners
Businesses evolve over time, responding to market changes, customer preferences, and internal company developments. This evolution often involves rebranding and repositioning. Understanding these two strategic concepts can significantly impact the success and growth...
From Self-Made to Professionally Branded: Emily Kim’s Rebrand
The rebranding process can be a pivotal moment for any business. Whether you're an established company or a solo entrepreneur, rebranding comes with many benefits—from aligning your brand with your current values to enhancing your visual identity. The path to...