First published August 2019, Last updated May 2025 [2025 Update] When I first wrote this post, I had stopped traditional blogging and was focusing...
Business Articles
The online business world is always changing, demanding agility and informed decision-making from entrepreneurs and business owners. Our business articles stand as a guide for those navigating the seas of entrepreneurship, providing insightful advice and practical tips for running a business.
In these articles, you’ll find a wealth of knowledge distilled into actionable guidance. Whether it’s refining your business model, niching down, or staying financially savvy in a digital economy, our posts are designed to bolster your business acumen. Here, the focus is on growth and efficiency, providing you with the tools to refine your strategy and optimize operations.
What We Can Learn From Taylor Swift About Branding
When it comes to creating an enduring and adaptable brand, Taylor Swift is nothing short of a marketing genius. Her ability to stay relevant,...
Building More of the Know, Like, and Trust Factor
I'm sure you've read or maybe heard the research that says people prefer to do business with people they know, like and trust, right? It sounds...
Getting Started with Passive Income ft. Shannan Monson
Meet Shannan Monson, a former registered dietitian who began her career as a personal trainer. Her journey in the health and wellness industry...
Why ‘Teaching What You Know’ Isn’t Always Best with Tara McMullin
In the world of online business, we often hear the advice to "teach what you know." However, Tara McMullin, a seasoned entrepreneur, challenges this...
Why Your Website Isn’t Bringing You Clients
If you're a business owner, you probably have a website, but it might just be sitting there – so let's talk about how to increase website sales...
Contracts for Fitness Professionals: An Interview with Rachel Brenke
There are three major layers of protection that you need to have as a health or fitness caoch. There’s more, but these are kind of boiled down to a quick three that you can jot down. The first two are business formation and insurance.
Mastering Health and Wellness PR: An Interview with Brittney Lynn
Health and wellness PR can be a game-changer for growing your brand, increasing visibility, and building credibility in your niche. Whether you’re a...
When is it Time to Rebrand?
So, when might you need to rebrand? When do you need a refresh, and when do you need a complete upgrade? I see it all the time in Facebook groups....
How to Handle Pricing and Sell Yourself as a Personal Trainer
Selling your services as a personal trainer can feel weird. Especially when you’re the product. Most personal trainers didn’t get into this work...
Health and Wellness Niches: Finding the Right One for You
What niching down is, is really helping establish you as the expert and a professional, and it helps you identify who you are, what you do, and then your target market or your target audience would be who you’re helping.
How I Use Google Apps to Stay Organized
Staying organized is obviously a big key to success as a service-based business owner, which is why I use Google apps in business. But with...
How Your Website Can Save You Time and Streamline Your Business
Sure, your website can make or break how potential clients perceive your brand -- but an effective website really does so much more for your...
What’s a Tripwire? (+ How to Create One!)
If you’re looking for a way to generate more passive income in your business, adding a tripwire offer on your website is certainly a smart idea. If...
Podcast Pitch Strategy: Time-Saving Hacks To Pitch Yourself to Podcasts
As you probably know, podcasts are booming right now and are a great way to get in front of someone else’s audience and showcase your expertise....