Why It’s Time to Elevate Your Brand Beyond Social Media
You’ve built a good business. You’ve got a waitlist. You’re getting great results. But… your website? Feels like an outdated business card from 2019. I literally just saw a post on Threads from someone who deactivated her site because she didn’t realize people were still finding it—because she’s so active on social and email. Not what I’d recommend. So, in today's episode, I'm talking specifically to those of you who've been in this industry for 5 years, 10 years. And if you're not that far in...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Branding isn’t just about visuals—it’s about confidence, alignment, and stepping into the future of your business. In this episode of the BrandWise podcast, I had the pleasure of speaking with Kira La Forgia, the founder of Paradigm, about how her rebrand transformed her business and positioned her as a leader in the HR space for small businesses. Kira dropped some serious wisdom throughout this conversation, so I’m excited to highlight the key takeaways that will help you rethink your brand,...
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio, and the impact it had on her confidence and business success. If you want to hear Jenna Shriver's rebranding story in her own words, here's the full podcast episode for an in-depth discussion. Shifting from Wedding Photography to...
5 Interesting Ways Fitness Pros Can Use ChatGPT
As a fitness professional, your expertise lies in transforming lives through expert training and genuine connection – not spending hours on business tasks. Enter ChatGPT for fitness professionals: your new "virtual assistant" ready to tackle the behind-the-scenes work that keeps your business running. While you're perfecting form and motivating clients through their final reps, ChatGPT can handle the time-consuming business tasks that often eat into your training hours. Think of it as your...
Strategic Branding in Action: The Sprouts Farmers Market Rebrand
When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way deeper—connection, trust, and authenticity. Today, I want to share a story about how Sprouts Farmers Market unexpectedly taught me a thing or two about strategic branding. Strategic Branding Isn’t Just About Aesthetics You know those grocery stores that feel like they’re trying way too hard to be trendy? That’s not Sprouts. Their brand is refreshingly...
What’s The Best Way to Market My Private Practice?
Private practice marketing in 2024/2025 feels a bit like trying to get noticed at a concert where everyone's wearing the same outfit and singing the same song. Not exactly the vibe you were going for, right? You've put in the work. The certifications, the continuing education, the client hours, the Instagram presence (because someone told you that's where your clients are). You're phenomenal at what you do, but somehow it feels like standing out gets harder every year. Like you're screaming...
How to Grow Your Nutrition Business
Let's talk about growing your nutrition business – and why your current strategy might be holding you back more than you realize. Look, I'm going to be real with you: the nutrition industry is getting more crowded than a Trader Joe's parking lot on a Sunday. Everyone and their wellness-obsessed cousin is out there claiming to be an "expert," posting aesthetic smoothie bowls, and sliding into DMs with "health tips." But here's what nobody's telling you: spending hours crafting the perfect...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: