DJI Osmo Pocket 3: The Ultimate Pocket-Sized Camera for Creators
Watch out workout videos and recipe tutorials... capturing stunning footage has never been this compact and effortless. Enter the DJI Osmo Pocket 3. I just got my DJI Osmo Pocket 3, and if you're an online business owner in the health and fitness space—whether you're sharing workout routines, filming recipes, or vlogging your wellness journey—this pocket-sized powerhouse might just be your new best friend. But the Osmo Pocket 3 isn’t just for fitness enthusiasts. Its versatility, portability,...
Reasons to Rebrand Your Health or Fitness Business (Before You Lose Clients)
When is it actually time for a rebrand? It's not just when you're bored with your colors or feeling kinda blah about your website! After spending over a decade in this space and working with literally hundreds of business owners, I've noticed there's a big difference between wanting a rebrand and needing one. Sometimes we get caught up in what everyone else is doing or feeling like we need a change when what we really need is clarity on whether our current brand is actually serving our bigger...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Branding is more than colors, logos, and fonts—it’s about energy, clarity, and impact. In this episode of the BrandWise podcast, I spoke with Melanie Benson, an authority amplifier who helps entrepreneurs move from being best-kept secrets to industry leaders. Melanie shared the importance of aligning your brand with your mission and energy, and how making strategic shifts can transform your business. Why Melanie Knew It Was Time to Rebrand Melanie has been in business since 2000, meaning she’s...
Substack vs Blog: Which Platform is Best for Your Business?
So, you want to start sharing your ideas with the world (again, for some of you who quit blogging a few years ago). You’ve got expertise, insights, and maybe even a few spicy takes that people need to hear. The big question? Where should you publish your content. For freelancers and online business owners, two main contenders stand out: Substack and a self-hosted blog. On the surface, both seem like solid options. Substack promises an easy setup and built-in monetization tools, while a blog...
Squarespace Competitors: Best Website Platforms for Service-Based Business Owners
Squarespace has plenty of competitors and if you’re a service-based business owner trying to figure out which website platform to use, welcome. You’re in the right place—because this decision isn’t just about slapping some pretty pages together. It’s about building a platform that works as hard as you do. Squarespace is great for a lot of folks (I have used it for my own website before, and recommend it in many cases). But it’s not the only option out there, and for some of you, it might not...
Why Rocket.net Hosting Should Be on Your Radar
When it comes to WordPress hosting, the options can feel endless—and overwhelming. Flywheel, WPEngine, SiteGround, and Rocket.net are just a few of the big names competing for your attention as a small business owner. But here’s the thing: not all hosting platforms are created equal. Some look shiny on the surface but buckle under pressure (or leave you stranded with hidden fees). That’s why today, we’re talking about Rocket.net and why it’s worth your attention. What Makes a Good WordPress...
Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online
Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru." The real power comes from the intersection of both – where your hard-earned expertise meets strategic brand presence. It's about creating a digital presence that doesn't just look professional, but actually positions you as the authority you are. Why Strong Branding Alone Isn’t Enough in Wellness Marketing Today we're diving into why...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: