Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio, and the impact it had on her confidence and business success. If you want to hear Jenna Shriver's rebranding story in her own words, here's the full podcast episode for an in-depth discussion. Shifting from Wedding Photography to...
5 Interesting Ways Fitness Pros Can Use ChatGPT
As a fitness professional, your expertise lies in transforming lives through expert training and genuine connection – not spending hours on business tasks. Enter ChatGPT for fitness professionals: your new "virtual assistant" ready to tackle the behind-the-scenes work that keeps your business running. While you're perfecting form and motivating clients through their final reps, ChatGPT can handle the time-consuming business tasks that often eat into your training hours. Think of it as your...
Strategic Branding in Action: The Sprouts Farmers Market Rebrand
When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way deeper—connection, trust, and authenticity. Today, I want to share a story about how Sprouts Farmers Market unexpectedly taught me a thing or two about strategic branding. Strategic Branding Isn’t Just About Aesthetics You know those grocery stores that feel like they’re trying way too hard to be trendy? That’s not Sprouts. Their brand is refreshingly...
What’s The Best Way to Market My Private Practice?
Private practice marketing in 2024/2025 feels a bit like trying to get noticed at a concert where everyone's wearing the same outfit and singing the same song. Not exactly the vibe you were going for, right? You've put in the work. The certifications, the continuing education, the client hours, the Instagram presence (because someone told you that's where your clients are). You're phenomenal at what you do, but somehow it feels like standing out gets harder every year. Like you're screaming...
How to Grow Your Nutrition Business
Let's talk about growing your nutrition business – and why your current strategy might be holding you back more than you realize. Look, I'm going to be real with you: the nutrition industry is getting more crowded than a Trader Joe's parking lot on a Sunday. Everyone and their wellness-obsessed cousin is out there claiming to be an "expert," posting aesthetic smoothie bowls, and sliding into DMs with "health tips." But here's what nobody's telling you: spending hours crafting the perfect...
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Business Website Design: Why ‘Good Enough’ Isn’t
If your business doesn't have a website (or worse, has one that's collecting digital dust), you're leaving money on the table every single day. And I'm not just talking about a few pennies here – I'm talking about the kind of money that could let you take a real vacation instead of answering DMs from the beach. Your website isn't just some digital business card floating around on the internet. It's supposed to be your hardest-working team member – the one who never calls in sick, never needs a...

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