Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years

Rebranding can be a daunting decision, especially after years of building a well-known brand. But as Katie Hunt, founder of Proof to Product, demonstrates, it can also be an incredible opportunity for growth. In this episode of the BrandWise podcast, Katie shares her experience of rebranding after nearly a decade in business, why she took the leap, and how it has impacted her company. From Trade Show Boot Camp to Proof to Product Katie founded her company in 2011 as Trade Show Boot Camp, a...

How to Show What You Charge as a Personal Trainer (and Why It Belongs on Your Website)

If you’ve ever wondered how much to charge as a fitness coach—or felt weird about listing your prices on your website—you’re not alone. I talk to fitness and nutrition pros all the time who are still relying on sales calls to explain their offers, justify their rates, and hope for a yes. But let’s be honest… most people aren’t booking those calls anymore unless they already know it’s a good fit. And that means your website needs to actually show them it’s a good fit. People want clarity. They...

Small Business Branding: Lessons in Branding from an Accounting Rebrand

Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are, understanding your audience, and showing up in a way that builds trust. If you’ve ever wondered how to elevate your small business branding strategy, the story shared in today’s post offers key takeaways you can apply right away. Serena Shoup, who runs a boutique accounting firm, didn’t start out with a big fancy brand or a hefty marketing budget....

Thinkific Website Builder: Features, Limitations, and SEO Options Explained

Thinkific is widely known as a platform for creating and selling online courses and memberships, but did you know that you can also use Thinkific (aff link) to build your website? In this post, I’ll dive into a quick overview of how the Thinkific website builder works, its features, and whether it’s the right choice for your business. Related: Thinkific vs. Teachable vs. Kajabi: Which Platform Is Best for You? Getting Started with Thinkific Website Builder Once you log in to Thinkific (aff...

My Favorite FREE Keyword Research Tool for Business Owners

One of the essential steps in SEO is conducting keyword research. This process helps you figure out which words or phrases to use on your website to attract more visitors. As a business owner, you might not want to invest in an expensive SEO tool, but don't worry—there's a great free option that can help you get started. In this blog post, I’ll introduce you to my favorite free keyword research tool and show you how it compares to its paid version. Why Keyword Research Matters Before diving...

How to Have a Feminine Brand Without Using Pink

It's totally possible to have a feminine brand for your business without using pink. While pink is often associated with femininity, it's not the only option for creating a soft, feminine vibe. In this post, I'll show you how to achieve a feminine brand look without relying on pink. I'll walk you through some inspiring examples and share tips to help you create a brand that feels both feminine and aligned with your business. Feminine Branding Doesn't Always Mean Pink Even if your target...

Clarity and Brand Purpose with Amy Hanneke

Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey, sharing the highs, the challenges, and the invaluable lessons she learned along the way. Our conversation highlighted the mental effort involved and the importance of defining your purpose before starting any rebrand. Here’s the...

I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.

TURN YOUR SEO WOES INTO WHOA!

Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.

NEW ON THE BLOG:

Try the SEO calculator and see how much revenue you’re missing!Show me