Get Your Ideal Client Profile with the Help of AI
Knowing your ideal client is key to creating a successful business, particularly when it comes to your marketing, messaging, and building deeper connections with your audience. But, it can take a lot of TIME to figure that out. But, we know that understanding their struggles, preferences, and desires allows you to speak directly to their needs, making it easier to connect. This summer, I conducted 50 market research calls to reconnect with my audience and learn more about them. While this was...
11 Best Healthcare Website Design Examples
Let's talk about your website. It should be bringing in new patients left and right. Think about it: when someone's dealing with an injury or chronic pain, where do they turn first? Yep, the internet. Last year alone, searches like “exercising for mental health” and “how to handle stress” topped the charts. It’s clear: people are seeking quick, reliable health information. But is your website providing the answers they’re looking for? Or are they bouncing to a competitor’s site that does?...
How to Find YouTube Influencers for Your Business
You've got a website and some social media, but are you really connecting with your audience? That's where YouTube influencers come in – they're changing the game for businesses big and small. Here's the scoop: YouTube is huge. We're talking over 2 billion monthly users. People are watching all sorts of content, from how-to guides to product reviews. It's a goldmine of potential customers just waiting to hear about your business. Now, why should you care about YouTube influencers? These...
What Rebranding Taught This Accountant About Building a Stronger Business
Rebranding is more than just a visual upgrade—it’s a strategic shift in how a business presents itself, attracts the right clients, and reflects its evolving mission. I had the privilege of speaking with Keila Hill-Trawick, the founder of Little Fish Accounting, about her rebrand and the impact it has had on her business. Keila is redefining what it means to run a modern accounting firm, integrating AI, strategic advisory services, and sustainable growth solutions for small teams. What stood...
Website Redesign Tips from a Designer: Everything You Need to Know Before You Start
Let's be real - your website is the face of your business online, and if it's looking a bit rough around the edges, it might be time for a facelift. In today's world where everyone and their grandma is glued to their screens, having a website that doesn't make people want to close the tab immediately is pretty darn important. Think about the last time you landed on a website that looked like it was built in 2013. Not fun, right? A good redesign can turn your site into a place people actually...
10 Best New Business Podcasts That Actually Deserve Your Time
Business podcasts have become one of the best resources for entrepreneurs, small business owners, and freelancers who want to stay ahead in their industries. Whether you're looking for inspiration, actionable advice, or simply a dose of real talk from those who’ve been there, podcasts offer a unique blend of knowledge and entertainment. But let’s be real—not all business podcasts are created equal. Many are loaded with buzzwords, boring delivery, and little to no actionable value. That’s why...
Rebranding and Business Growth as a Dietitian
Rebranding can be a pivotal moment for any business, and today, I’m excited to share the journey of Melissa Azaro, also known as The Hormone Dietitian. Melissa is an award-winning registered dietitian and nutritionist who specializes in helping women manage hormonally driven conditions like PCOS, endometriosis, and menopause. Melissa rebranded a few years ago, and since then, her business has grown in ways she never imagined. She also shared how branding is an ongoing process—even years later,...
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TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: