Catchy Nutrition Brand Names: How to Name Your Dietitian Practice (Without Regret Later)

Launching (or rebranding!) your private practice is a big deal. But before you get lost in Canva templates or obsess over your business cards, let’s talk about one of the most overlooked decisions: your brand name. The right nutrition brand name isn’t just “cute”—it sets the tone for your entire business. It shapes client perception, builds trust, and impacts everything from word-of-mouth marketing to whether you show up in Google searches. (Yep, SEO starts here, too.) But no pressure, right?...

How Long Does SEO Take to Work?

Let’s rip off the Band-Aid: SEO is not fast. If you're looking for overnight success, try a scratch-off ticket, not search engine optimization. But if you’re in it for the long game? SEO is your business’s secret weapon. One that compounds over time and actually gives you your time back. (Yes, even while you’re leg pressing 700 pounds or deep in a client call.) So... how long does SEO take to work? Here’s the (Frustratingly Honest) Answer About SEO ✔️ 3-6 months to start seeing traction✔️ 6-12...

How to Sell Meal Plans Online as a Dietitian

Tired of only making money when you're in a client session? Selling digital products like meal plans, recipe books, or planning guides is one of the easiest ways for dietitians and nutritionists to add a steady, low-effort revenue stream to their business. You create it once, and it keeps working for you in the background. And no—you don’t need a giant audience, a tech degree, or a flashy funnel. You do need a solid idea, a way to sell it from your website, and a plan to get it in front of...

Top EHRs for Mental Health Pros in 2025 — Compared + Simplified

For therapists and mental health pros, your EHR isn’t just digital paperwork. It’s the backbone of your practice. It can either make your days smoother or leave you wrestling with tech when you should be focusing on your clients. In 2025, a solid EHR does way more than store notes. We’re talking built-in AI, client portals, billing integrations, and time-saving features that give you back your brain space. So when you're evaluating systems, keep your eyes on these three non-negotiables:✔️ Ease...

4 Website Templates for Dietitians: Pros, Cons, and What to Know Before You Buy

The best website templates for dietitians make it simple to launch a polished site, attract clients, and grow your practice without a 5-figure design bill. Whether you’re starting fresh or upgrading an outdated site, choosing the right platform matters for both ease of use and long-term growth. As a registered dietitian, your website should be more than a digital business card… it should actively bring in new clients and show your expertise. And while custom web design is amazing down the...

Switching from Squarespace to Wix (Is it a good idea?)

Thinking about switching from Squarespace to Wix? Whoa there, let’s take a minute before we do anything... I know the promise of extra flexibility, shiny new features, and total design freedom sounds tempting, especially when you're running your own private practice and want your site to look and feel like you. But if you're a health professional or dietitian who’s already wearing a dozen hats, switching platforms might be more of a time-suck than a smart move. Because let’s be real: your...

Running the Business, Not Just the Race: Karina Ripps’s Rebrand Story

Let’s get brutally honest: Building a brand is a wild ride, and sometimes, the only way forward is to do a complete 180. If your business is feeling a little “meh” lately—like you’re running (pun intended) on autopilot and not excited to show up—this post is your nudge to make the fearless brand pivot you already know you need. Because as my latest BrandWhys podcast guest Karina Ripps shows, you don’t need to wait for some magical “permission slip” or for everything to line up perfectly. The...

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