Why You’re Attracting The WRONG Clients
So, a few weeks ago I was listening to a podcast, and the whole point of this guy’s business is getting people to build memberships. This one episode I listened to was about transitioning from 1:1 services to a membership. And like any normal marketer, he started talking about all of the downfalls with working 1:1, and honestly, the reasons were crap. The reason I am bringing this up is because some of these reasons do fall on you as the business owner and how you’re running your business,...
Membership Websites Options: Three Ways to Set it Up
I’ve been part of several membership models inside my business over the years—and every single one has been set up a little differently. If you're thinking about creating a membership site of your own, I’m breaking down three common setup options so you can figure out what makes the most sense for your business. Whether you’re aiming for something super simple or want to build a full-on digital library for your members, there’s a setup here for you. 1. Add the Membership Area to Your Website...
How the Food Psych Podcast Impacted Christy Harrison’s Business
Christy Harrison and I have known each other for a few years now. I have designed a few things for her, but today we're going to be talking about podcasting. Christy Harrison is the creator of the Food Psych podcast. In each episode, Christy talks with inspiring guests—including health and psychology professionals, anti-diet activists, and leaders in the body-positive movement—about their relationships with food, journeys to body image healing and fat acceptance, and experiences of recovery...
Email Marketing for Health Coaches: Tips and Strategies from Kate Doster
Building an email list is a crucial strategy for health coaches looking to grow their businesses. But many are unsure about what to send to their subscribers or how to use their lists to sell without feeling "icky." To help health coaches navigate email marketing with confidence, I interviewed Kate Doster, host of the Do The Brave Thing podcast and an expert in email marketing. Kate shared practical tips, actionable strategies, and a refreshing perspective on how health coaches can effectively...
Dietitian Discovery Calls vs Free Coaching Sessions
Free coaching sessions... should you do them? That is a question that a follower and friend of mine asked me on Instagram recently. So I decided this needed to be a podcast episode because I'm sure there are a lot of other dietitians, therapists, and coaching professionals that are listening that might be contemplating offering free coaching sessions in their own business. And even though today's episode is about free consult calls, it really does also start with your website....
Does Blogging Still Work?
First published August 2019, Last updated May 2025 [2025 Update] When I first wrote this post, I had stopped traditional blogging and was focusing more on podcasting and YouTube. That’s still mostly true—but lately, I’ve found myself circling back to blogging, too Thanks to Google’s Helpful Content updates, high-quality written content matters more than ever. I still love creating podcasts and videos, but pairing that content with thoughtful blog posts (not just transcripts!) is a smart way to...
What We Can Learn From Taylor Swift About Branding
When it comes to creating an enduring and adaptable brand, Taylor Swift is nothing short of a marketing genius. Her ability to stay relevant, connect with fans, and build a brand that evolves seamlessly is something any business can learn from. As someone who has been to two Taylor Swift concerts and follows her online, the first thing that stands out to me is how much thought she puts into the experience of her brand. Taylor Swift is a master of creating an experience with everything...
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