Building More of the Know, Like, and Trust Factor
I'm sure you've read or maybe heard the research that says people prefer to do business with people they know, like and trust, right? It sounds nice, but what does it really mean to know, like, and trust someone? And how do you build trust on your website? That's what we're going to talk about today and how you can make this happen through your website. You'll see that the things we talk about you can apply other places. So if you don't have a website yet, that's totally fine. You can probably...
Lean Launches with Live Video (ft. Jereshia Hawk)
Live video is a powerful tool that can boost your online presence, engagement, and revenue. Jereshia Hawk, an expert in live video content, shared her experiences and insights in a recent interview. She described how she built a thriving online business using live video, leveraging its potential to foster interaction and drive sales. (This interview was previously on a podcast that no longer exists, but I've kept the transcript here!) Embracing Live Video: A Personal Journey Jereshia Hawk is a...
Getting Started with Passive Income ft. Shannan Monson
Meet Shannan Monson, a former registered dietitian who began her career as a personal trainer. Her journey in the health and wellness industry started with a short-lived career as a college athlete. However, after years of working in gym settings, she realized she needed a more sustainable way to balance work, family, and financial stability. This realization led her to the world of passive income. https://audioboom.com/posts/7274820-getting-started-with-passive-income-ft-shannan-monson The...
Wix vs Squarespace for Dietitians
Updated October 2024 Choosing the right website builder can feel like a big decision, especially when your online presence is such a huge part of your business. Whether you're showcasing your work, launching an e-commerce site, or just trying to build your personal brand, platforms like Wix and Squarespace are often the go-to options. But which one is actually the best fit for you? Let's break it down so you can confidently pick the right tool for your website. It's not just about picking a...
Creating Your About Page as a Dietitian
If writing your About page feels weird and awkward... you’re not alone. I can’t tell you how many of my web design clients say something like: “Ugh, I don’t know what to put here. Do I talk about myself? Do I list my degrees? Do people even care?” Tour About page isn't just a place to say "hi." It's usually one of the most-visited pages on your whole site, and for a lot of potential clients it's the page that decides whether they trust you enough to book. And it is not one page to just slap...
Why Your Website Isn’t Bringing You Clients
If you're a business owner, you probably have a website, but it might just be sitting there – so let's talk about how to increase website sales conversions (and why you might be attracting the wrong clients). You're not a web designer, so you're not sure if what you have is actually working. I've optimized my website and social media to work harder for me -- which results in a growing social media following, email subscribers, and being booked out for four months. If you're spending the money...
My Website Doesn’t Show Up in Google Search (How to Fix It!)
If your private practice website isn't showing up on Google, it's almost always one of three things: Google hasn't indexed your site yet, something on your site is blocking search engines, or your site is indexed but doesn't have enough optimized content to rank. It's frustrating — but it's fixable, and you can diagnose most of it yourself in the next ten minutes. After auditing hundreds of therapist, dietitian, and practitioner websites since 2011, I can tell you the most common culprit isn't...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
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