When to Rebrand Your Business (Or Just Refresh)
Quick answer: It's time to rebrand when your practice has outgrown its identity — your services, audience, or business model have changed and your current brand no longer reflects them. Most businesses rebrand roughly every five years. I see it all the time in Facebook groups: "I hate my logo…." "I think I need to update my website, maybe my logo? I'm not really sure…." "I can't decide if I need to completely re-do my logo or just freshen it up a bit…." A lot of practice owners also come to me...
How to Niche Down Your Wellness Busines
What niching down is, is really helping establish you as the expert and a professional, and it helps you identify who you are, what you do, and then your target market or your target audience would be who you’re helping.
How to Keep People on Your Website
One of the biggest things holding private practice owners back from having an online presence that actually converts is a website that's disorganized and hard to navigate. It's like trying to find a specific supplement brand at Whole Foods during a Saturday afternoon rush — technically everything is there, but good luck finding it without help. Potential clients — whether they're looking for a dietitian, physical therapist, or functional medicine practitioner — need to locate information...
The Best Way to List Different Services on Your Website
Private practice owners and health entrepreneurs frequently ask whether to combine multiple services on one website or split them across separate sites. This is both a branding decision and a technical SEO choice with measurable consequences. Worth noting: AI search engines like ChatGPT, Perplexity, and Google's AI Overviews extract answers directly from your service pages using structured content signals — clear headings, defined service descriptions, and dedicated page architecture. A site...
GoDaddy vs Bluehost (And Why Not to Choose Either!)
As a website designer, I spend a ton of time doing things behind the scenes to make sure my clients' websites are up and running smoothly. But if your business doesn't require you to deal with websites on a daily basis, there's a good chance some of these behind-the-scenes things feel like foreign territory. For example, choosing a website host — this is one thing a lot of private practice owners and health professionals don't really know how to go about doing the smart way. So in this post,...
Sell Health and Fitness Digital Products with PayPal
More and more private practice owners and credentialed health professionals are adding digital products — downloadable workbooks, online courses, ebooks, and guides — as a way to earn income outside of one-on-one sessions. The challenge isn't usually the product itself. It's figuring out which platform to actually use to sell it. In this post, I'll walk you through four platform options: PayPal, Gumroad, Squarespace, and WordPress. I'll cover what each one costs, what it can (and can't) do,...
Squarespace vs Wordpress for SEO: Which is Best?
There’s a whole lot of “talk” online about which website platform is the best for SEO – Wordpress or Squarespace? The louder the takes get, the less useful they become. So instead of adding to the pile, I'm giving you three SEO truths drawn from 14+ years of building sites on both platforms — plus the technical data to back them up. Good SEO involves: How fast your site loads Whether it looks good on mobile How well it's structured behind the scenes Whether your pages are easy to crawl, index,...
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