Dietitian Discovery Calls vs Free Coaching Sessions
Free coaching sessions... should you do them? That is a question that a follower and friend of mine asked me on Instagram recently. So I decided this needed to be a podcast episode because I'm sure there are a lot of other dietitians, therapists, and coaching professionals that are listening that might be contemplating offering free coaching sessions in their own business. And even though today's episode is about free consult calls, it really does also start with your website....
Does Blogging Still Work?
First published August 2019, Last updated May 2025 [2025 Update] When I first wrote this post, I had stopped traditional blogging and was focusing more on podcasting and YouTube. That’s still mostly true—but lately, I’ve found myself circling back to blogging, too Thanks to Google’s Helpful Content updates, high-quality written content matters more than ever. I still love creating podcasts and videos, but pairing that content with thoughtful blog posts (not just transcripts!) is a smart way to...
What We Can Learn From Taylor Swift About Branding
When it comes to creating an enduring and adaptable brand, Taylor Swift is nothing short of a marketing genius. Her ability to stay relevant, connect with fans, and build a brand that evolves seamlessly is something any business can learn from. As someone who has been to two Taylor Swift concerts and follows her online, the first thing that stands out to me is how much thought she puts into the experience of her brand. Taylor Swift is a master of creating an experience with everything...
Building a Fitness Brand as an Instructor (ft. Dynasti Hunt)
Post updated August 2025: Dynasti Hunt no longer offers brand-building services for fitness instructors, but her insights remain incredibly valuable for anyone looking to build a fitness brand. I’m really excited to share this interview with Dynasti Hunt, who has guided fitness instructors in how to build a fitness brand that feels both authentic and sustainable. One concern she hears a lot? The fear of oversharing on social media or revealing too much personal information. Her advice: define...
Building More of the Know, Like, and Trust Factor
I'm sure you've read or maybe heard the research that says people prefer to do business with people they know, like and trust, right? It sounds nice, but what does it really mean to know, like, and trust someone? And how do you build trust on your website? That's what we're going to talk about today and how you can make this happen through your website. You'll see that the things we talk about you can apply other places. So if you don't have a website yet, that's totally fine. You can probably...
Lean Launches with Live Video (ft. Jereshia Hawk)
Live video is a powerful tool that can boost your online presence, engagement, and revenue. Jereshia Hawk, an expert in live video content, shared her experiences and insights in a recent interview. She described how she built a thriving online business using live video, leveraging its potential to foster interaction and drive sales. (This interview was previously on a podcast that no longer exists, but I've kept the transcript here!) Embracing Live Video: A Personal Journey Jereshia Hawk is a...
How I Post My Youtube Videos to Wordpress.org Automatically
I’m a business owner, who also happens to use YouTube to market my business, and today I’m going to share one strategy I’ve used to get more views on my videos – posting my YouTube videos on Wordpress. Now, I need to share some backstory about my content and how I used to share it. Phase one, when I first started my YouTube channel, was posting a blog post on Monday, and then on Wednesday I would do a mini blog post for my video, which was basically just a paragraph or two, and then my video...
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