Should Personal Trainers Focus on a Website or Facebook Page First?
So today's topic is, do personal trainers need a website? I actually saw come up recently in a Facebook group and I chimed in on this post and so did several other people, so I kind of wanted to dive into this topic. I think it's actually something that has come up several times in my own audience. Another related question I get is, what would you suggest first – starting with a Facebook page or Facebook group or creating a website? My first thought is, why not do both? It takes all of what,...
How Your Website Can Save You Time and Streamline Your Business
Sure, your website can make or break how potential clients perceive your brand -- but an effective website really does so much more for your business than simply look pretty – it can streamline your online business. A good website prioritizes functionality (how the website actually functions) and the user experience (how the user interacts with the site). Because your website design will encourage important actions you want visitors to take -- like how they find information and contact...
What’s a Tripwire? (+ How to Create One!)
If you’re looking for a way to generate more passive income in your business, adding a tripwire offer on your website is certainly a smart idea. If you’re not familiar with this term, a tripwire offer is a small paid offer you present to someone after they opt into a freebie on your site. For example, if you offer a free ebook on your site, a good tripwire offer might be a $20 mini-course that dives deeper or expands on the topic covered in the free ebook. Now that you know what a tripwire...
Podcast Pitch Strategy: Time-Saving Hacks To Pitch Yourself to Podcasts
As you probably know, podcasts are booming right now and are a great way to get in front of someone else’s audience and showcase your expertise. Through being featured on podcasts, I’ve had clients sell thousands of dollars worth of products, land amazing partnership deals with relevant brands and business owners, and drive hundreds of new visitors to their websites, just to name a few. Sounds like a dream, right? Well you can do this too, if you pitch podcasts! I know not everyone is at a...
Five Fast Fixes To Improve The User Experience On Your Website
One of the biggest issues that holds creative entrepreneurs back from having an online presence that shines is that their websites that lack user-friendly organization. It’s like trying to navigate Wal-Mart during Black Friday craziness – there is not enough Diet Dr Pepper to make me want to walk through that tangled mess. So, I have some website tips for coaches to help increase sales. Potential clients need to locate information quickly, without feeling overwhelmed or confused about what to...
The Best Way to List Different Services on Your Website
As a web designer working with entrepreneurs, I've noticed a recurring theme: the challenge of showcasing multiple services on a single website. This isn't just a design issue—it's a crucial branding decision that can significantly impact how your business is perceived. In this post, we'll explore when and how to combine different services on one website, and how this decision affects your overall brand strategy. It’s no surprise this has become a FAQ since many entrepreneurs (myself...
GoDaddy vs Bluehost (And Why Not to Choose Either!)
As a website designer, I spend a ton of time doing things behind the scenes to make sure my clients’ websites are up and running smoothly. But if your business doesn’t require you to deal with websites on a daily basis, there’s a good chance some of these behind the scenes things feel like foreign territory. For example, choosing a website host — this is one thing a lot of creative entrepreneurs don’t really know how to go about doing the smart way. So in this post, I’m shedding some light on...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
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