If you are thinking about rebranding and you're a little stressed that it might hurt your SEO, don't worry. I'm going break down why rebranding doesn't have to tank your SEO and, actually, why it might help your SEO. I'm a website designer, and I have helped lots of my clients rebrand. Some of them have completely changed names or domains, and we have been able to maintain and even grow their SEO. Now this does take a lot of intentionality, you have to know what you're doing! But, it is not...

As free downloads and PDFs become less effective in growing email lists, many business owners are turning to quizzes as a more engaging and dynamic tool for lead generation. Quizzes are far from new, but their ability to capture attention and drive engagement remains powerful. Whether you're looking to grow your email list or convert website visitors into clients, quizzes can be a valuable resource. In this blog post, we'll explore how you can leverage Interact quizzes (aff link) for lead...

As a website designer, I’m always looking for ways to drive more traffic to my site, and ConvertKit (now known as Kit) has a fantastic feature that makes this easier: snippets. If you’re already sending out emails and want to find a way to keep them current while promoting your latest content, snippets can be a game changer. Let’s dive into how you can use ConvertKit (aff link) snippets to keep your email content fresh and drive traffic to your website. What Are ConvertKit Snippets? Snippets...

A privacy policy outlines how your website collects, uses, and protects visitors’ personal information. Even if your business is not located in a state with strict privacy laws, those laws may still apply if visitors from those regions interact with your site. States like California, Virginia, Colorado, Utah, and Quebec in Canada, all have specific privacy laws governing how businesses must handle customer information. In 2024, states like Oregon, Texas, and Montana will also join this list,...

Knowing your ideal client is key to creating a successful business, particularly when it comes to your marketing, messaging, and building deeper connections with your audience. But, it can take a lot of TIME to figure that out. But, we know that understanding their struggles, preferences, and desires allows you to speak directly to their needs, making it easier to connect. This summer, I conducted 50 market research calls to reconnect with my audience and learn more about them. While this was...