Let’s be honest—Linktree has kinda become the go-to when someone says, “Just drop the link in your bio.” And sure, it’s popular for a reason. It’s quick, easy, and gets the job done… especially when you’re just starting out. But if you’re running a service-based business and starting to take your online presence seriously—and want more control over how people experience your brand—it might be time to upgrade. That’s why a lot of my clients start looking for Linktree alternatives. Maybe you...

Let’s talk about blogging. Not the “I need to spill my soul on the internet” kind… I’m talking about strategic, helpful blog posts that quietly (and powerfully) market your private practice without feeling salesy. Blogging is still one of the most underrated tools for practice growth. It helps people find you through search. It builds trust while you sleep. It answers questions your potential clients are already googling. And it turns “hmm maybe I’ll reach out” into actual bookings. In this...

If you’re a registered dietitian in private practice, one of the biggest challenges isn’t your expertise…it’s making sure people can actually find you online. The clients you want to serve—whether they’re searching for PCOS nutrition support, gut health guidance, or help with emotional eating—are usually starting their journey on Google. That’s where SEO (search engine optimization) comes in. When done strategically, SEO helps your website show up for the exact phrases people are typing in....

You know what’s been getting wildly out of hand lately? Contact form spam. If you run a service-based business—whether you're a dietitian, PT, coach, or any kind of expert with a website—you’ve probably opened your inbox to find “inquiries” that are just total nonsense. Maybe it’s a long message filled with links. Maybe it’s some AI-generated weird pitch about crypto. Or worse, a legit-sounding inquiry that turns out to be fake. As a website designer, I’ve been hearing more and more of this...

With AI tools and online directories popping up everywhere, it’s easy to wonder if having a website for your private practice is still necessary. Maybe you’re thinking, "Can’t clients just find me through Psychology Today, Headway, or even a chatbot?" It’s a fair question. But let’s dig into why your website still matters—and why it might be more important than ever. How AI Is Changing the Way Clients Find Providers AI is definitely changing the game. From smart directories that match people...

If you’re a therapist, dietitian, or health pro who’s been using SimplePractice, you probably know the drill: it’s a solid EHR that checks a lot of boxes—scheduling, billing, SOAP notes, telehealth, all in one place. But at some point, “solid” starts to feel... limiting. Maybe the price is creeping up. Maybe the interface feels clunky. Or maybe you’re just tired of staring at the same dashboard and thinking, “There’s gotta be something better.” Good news: there is. This post breaks down the...