Let’s get brutally honest: Free workshops are great for Instagram engagement, but they aren’t moving the needle in your business the way you think.

If you’re hustling for every lead, feeling like you’re stuck in an endless cycle of giving value away for free (and losing sleep wondering if anyone is actually listening), you’re not alone. I sat down with business scaling expert Anne Marie Rose for my BrandWhys podcast to uncover the strategy that’s helping coaches, consultants, and creative experts finally scale—without burning out or giving everything away.

Let’s get real: keeping your business visible is hard enough—but staying relevant? That’s the real magic trick. If you quietly closed your doors tomorrow, would anyone notice (except your mom and that loyal client who Venmos you at midnight for emergency macros advice)? Before you answer, let’s talk about what I learned from Noodles & Company—a national brand whose recent rebrand didn’t just update a logo, but completely re-energized their presence—and how you can swipe these moves for...