What Noodles & Company’s Rebrand Got Right (and How to Apply It to Your Biz)

Let’s get real: keeping your business visible is hard enough—but staying relevant? That’s the real magic trick. If you quietly closed your doors tomorrow, would anyone notice (except your mom and that loyal client who Venmos you at midnight for emergency macros advice)? Before you answer, let’s talk about what I learned from Noodles & Company—a national brand whose recent rebrand didn’t just update a logo, but completely re-energized their presence—and how you can swipe these moves for...

How Hyrox Nailed Their Brand – and What Fitness Pros Can Steal From Their Playbook

If your brand positioning isn’t as clear as HYROX, you’re leaving money (and impact) on the table. Let’s get one thing straight: your brand doesn’t have to be splashed across billboards to be world-class. You don’t need a global hashtag, a franchise, or a cult fitness following to become someone’s must-book-now coach or practitioner. But if you’re tired of feeling invisible, fighting the Instagram algorithm, or explaining for the 129th time what exactly you do… there’s a lesson hiding in plain...

Nutrition Website ROI: $10k in Revenue (Without Blogging)

Melissa Boufounos is a Certified Holistic Nutritionist who works primarily with hockey players and athletes. She’s built a reputation in the sports nutrition space, runs an established business, and is known for being a straight-shooter with high standards (and a no-BS attitude, in the best way). She originally built her website herself back in 2015. It had served her well over the years, but it was time for a serious refresh—something more modern, polished, and strategic. That’s where I came...

Building a Welcome Email Sequence With Samantha Burmeister

Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help with emails (that’s not part of my package, but I can’t help digging in), and it’s clear most people are starting from absolute scratch. The end result? Welcome emails that sound like a robot on autopilot: “Hi, I’m Jess, here’s...

Why Your Website Feels “Off” — and What To Do About It

Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy into it. But now? It just feels off—like something’s missing or out of sync. That’s usually a sign of a brand alignment issue, even if you can’t quite put your finger on it. Let me tell you a story about what really happens when you...

How to Show Up in ChatGPT Results

ChatGPT isn’t just a productivity tool. It’s the new search engine in disguise. People are no longer just Googling things—they’re ChatGPT-ing them (is that a verb now?). Which means the answers it serves up? Those are becoming the new recommendations people actually act on. More and more users are asking AI to find experts, recommend service providers, and explain complex ideas simply. So if your name, content, or business never shows up in those answers, you’re missing a huge opportunity. Not...

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