When the economy takes a hit, most businesses hit the brakes on marketing. But if you’re in the business of staying visible, staying booked, and staying profitable, that might be the worst move you can make. Because here’s the thing: SEO is one of the few marketing strategies that keeps working even when you’re not. Let’s break down what actually happened during the 2008 financial crisis and the COVID-19 pandemic—and why smart businesses (especially in B2B and health/fitness spaces) didn’t...

You might know the purple cracker box. Or maybe the gluten free pizza in your freezer. But what about the name Milton’s? Exactly. That brand disconnect is exactly what Milton’s set out to fix. I sat down with John Reaves, CEO of Milton’s, to dig into why they rebranded, how they made it happen, and what other brands can learn from the process. From Bread to Bites: A Quick History of Milton's John’s been at Milton’s for 17 years, 13 of those as CEO. Originally, Milton’s was a sliced bread...

Your nutrition degree didn’t come with a tech manual. And as a dietitian, your nutrition expertise deserves way better than a website that looks like it was built on dial-up internet with a side of clip art. In 2025, your nutrition private practice needs a home that works as hard as you do explaining why no, Karen, celery juice won't detox your liver (your liver does that all by itself, thank you very much). I’ve been designing websites for health pros for over a decade now, and I can tell...

Let's be honest: Your corporate health website is about as exciting as discussing fiber intake at a dinner party. (And we both know that conversation should be saved for your professional consultations!) In 2025, health-focused brands—from femtech pioneers to wellness subscription services—need websites that do more than just exist online with a sleek logo and some stock photos of people pointing at whiteboards. Your digital presence should work as hard as you did to get those certifications...