Get off the Instagram Treadmill: A Smarter Path to High-Value Health Clients
Feeling the weight of social media burnout? Learn how shifting focus from constant posting to a high-converting website can help you attract better clients—without the hustle.
$10k in Revenue From a Website That Works (Even When She’s Not Blogging)
The Problem Melissa Boufounos had already done the hard work of building a reputation. As a Certified Holistic Nutritionist specializing in hockey performance nutrition, she was the go-to resource in her niche — known for high standards, straight-talk, and real results for athletes. But her website? She'd built it herself back in 2015, and while it had served her well, it had started to show its age. The layout felt dated, the design no longer reflected where her brand had gone, and she didn't...
Building a Welcome Email Sequence With Samantha Burmeister
Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help with emails (that’s not part of my package, but I can’t help digging in), and it’s clear most people are starting from absolute scratch. The end result? Welcome emails that sound like a robot on autopilot: “Hi, I’m Jess, here’s...
Why Your Website Feels “Off” — and What To Do About It
Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy into it. But now? It just feels off—like something’s missing or out of sync. That’s usually a sign of a brand alignment issue, even if you can’t quite put your finger on it. Let me tell you a story about what really happens when you...
How to Show Up in ChatGPT Results
ChatGPT isn’t just a productivity tool. It’s the new search engine in disguise. People are no longer just Googling things—they’re ChatGPT-ing them (is that a verb now?). Which means the answers it serves up? Those are becoming the new recommendations people actually act on. More and more users are asking AI to find experts, recommend service providers, and explain complex ideas simply. So if your name, content, or business never shows up in those answers, you’re missing a huge opportunity. Not...
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all came together. If you’ve ever wondered whether a rebrand is “worth it,” this episode is for you. Stephanie joined me to share how they knew it was time to level up the brand, even though everything was already working. Because...
Recession-Proof Your Business with SEO
When the economy takes a hit, most businesses hit the brakes on marketing. But if you’re in the business of staying visible, staying booked, and staying profitable, that might be the worst move you can make. Because here’s the thing: SEO is one of the few marketing strategies that keeps working even when you’re not. Let’s break down what actually happened during the 2008 financial crisis and the COVID-19 pandemic—and why smart businesses (especially in B2B and health/fitness spaces) didn’t...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: