Building a Welcome Email Sequence With Samantha Burmeister
Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help with emails (that’s not part of my package, but I can’t help digging in), and it’s clear most people are starting from absolute scratch. The end result? Welcome emails that sound like a robot on autopilot: “Hi, I’m Jess, here’s...
Why Your Website Feels “Off” — and What To Do About It
Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy into it. But now? It just feels off—like something’s missing or out of sync. That’s usually a sign of a brand alignment issue, even if you can’t quite put your finger on it. Let me tell you a story about what really happens when you...
How to Show Up in ChatGPT Results
ChatGPT isn’t just a productivity tool. It’s the new search engine in disguise. People are no longer just Googling things—they’re ChatGPT-ing them (is that a verb now?). Which means the answers it serves up? Those are becoming the new recommendations people actually act on. More and more users are asking AI to find experts, recommend service providers, and explain complex ideas simply. So if your name, content, or business never shows up in those answers, you’re missing a huge opportunity. Not...
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all came together. If you’ve ever wondered whether a rebrand is “worth it,” this episode is for you. Stephanie joined me to share how they knew it was time to level up the brand, even though everything was already working. Because...
Recession-Proof Your Business with SEO
When the economy takes a hit, most businesses hit the brakes on marketing. But if you’re in the business of staying visible, staying booked, and staying profitable, that might be the worst move you can make. Because here’s the thing: SEO is one of the few marketing strategies that keeps working even when you’re not. Let’s break down what actually happened during the 2008 financial crisis and the COVID-19 pandemic—and why smart businesses (especially in B2B and health/fitness spaces) didn’t...
How To Market Yourself Without Feeling Salesy
If promoting yourself online feels more like a necessary evil than something you're actually excited about, you're in good company. Most health professionals didn’t enter this space because they love talking about themselves—they did it to make a real impact. But learning how to market yourself in a way that feels natural and aligned with your values? That’s the game-changer. It doesn’t have to be about pushy tactics or manufactured urgency. There’s a better way—one that feels like you....
Why Milton’s Rebranded—and What They Got Exactly Right
You might know the purple cracker box. Or maybe the gluten free pizza in your freezer. But what about the name Milton’s? Exactly. That brand disconnect is exactly what Milton’s set out to fix. I sat down with John Reaves, CEO of Milton’s, to dig into why they rebranded, how they made it happen, and what other brands can learn from the process. From Bread to Bites: A Quick History of Milton's John’s been at Milton’s for 17 years, 13 of those as CEO. Originally, Milton’s was a sliced bread...
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