Navigating a Business Pivot: Maintaining Your Brand Identity Through Change
A business pivot isn’t just about change—it’s about evolution. Whether you’re shifting your niche, refining your services, or stepping into a new industry, maintaining your brand identity through the transition is key. Sharon Zimmerman, who successfully pivoted from jewelry designer to a sought-after business consultant, proves that reinvention doesn’t mean losing what makes you unique. Her rebranding journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts...
Why Clients Are Choosing Your Competitor (Even if You’re Better)
Ever feel like your competition is stealing the spotlight—and your clients? It’s frustrating, especially when you know you’ve got the skills to deliver. But here’s the truth: winning clients isn’t just about being the best at what you do—it’s about how you show up online. Clients choosing your competitor doesn’t necessarily mean they’re more skilled. It just means they’ve nailed their presence, visibility, and first impressions. From a polished website to strong SEO and a cohesive brand,...
Unapologetic Visibility and Owning Your Story with Christina Olivarez
You see, even established entrepreneurs face the daunting task of starting anew when their business needs evolve, and Christina Olivares is no exception. Her story isn’t just about a change in services or a new logo – it’s about changing narratives, embracing unapologetic visibility, and aligning with a vision. Forget the one-size-fits-all advice you’ve heard a million times. Christina’s insights reveal a fresh approach to tackling big transitions – by first getting unapologetically clear on...
SEO for Health Pros: Get Found by Clients Without the Social Media Grind
Have you ever felt like you’re playing hide and seek with your ideal clients online? You’re not alone. So many entrepreneurs are throwing spaghetti at the wall, hoping something sticks, especially when it comes to SEO. But here’s the reality: Your dream clients are searching for your expertise right now. And if they can't find you, guess what? They're finding your competition instead. Or worse yet, an influencer with questionable advice but ten times the visibility. It’s time we talk SEO – not...
State of Online Business 2025: Key Marketing Trends, AI Insights, and Success Strategies
Ever wonder how online business owners are actually making things work in 2025? So did I. That’s why I just wrapped up my latest State of Online Business survey, where I asked over 300 entrepreneurs to spill the details on how they’re running their businesses right now—what’s working, what’s not, and what’s keeping them up at night. (You can see last year's report here!) I heard from brand-new business owners figuring things out as they go, as well as seasoned pros who’ve been in the game for...
Your Website as a Diabetes Educator: What You Need to Know to Attract Clients and Grow Your Practice
If you’re a diabetes educator running a private practice, you already know how much misinformation is out there. Every day, clients are bombarded with “quick fixes” and self-proclaimed experts with zero credentials pushing the latest diet fad. It’s frustrating (to say the least). But here’s the thing—people are looking for you. They just need to find you first. And that’s where your website comes in. I get it. I’m a Type 1 diabetic myself, and I’ve spent years navigating the mess of bad...
Position Yourself as an Expert, Not Just Another Dietitian
You know that moment when you look at your business’s website, and it just doesn’t feel like you anymore? Like you’ve outgrown your own digital presence? Today, I’m pulling back the curtain on rebranding for nutrition professionals with a case study of Georgette Cartagena. She went from running "Intern Gal" to establishing "Algamoz HR," a consulting powerhouse that transformed her business and tripled her revenue. Whether you're a personal trainer, dietitian, or any health professional feeling...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: