Substack vs Blog: Which Platform is Best for Your Business?

So, you want to start sharing your ideas with the world (again, for some of you who quit blogging a few years ago). You’ve got expertise, insights, and maybe even a few spicy takes that people need to hear. The big question? Where should you publish your content. For freelancers and online business owners, two main contenders stand out: Substack and a self-hosted blog. On the surface, both seem like solid options. Substack promises an easy setup and built-in monetization tools, while a blog...

Squarespace Competitors: Best Website Platforms for Service-Based Business Owners

Squarespace has plenty of competitors and if you’re a service-based business owner trying to figure out which website platform to use, welcome. You’re in the right place—because this decision isn’t just about slapping some pretty pages together. It’s about building a platform that works as hard as you do. Squarespace is great for a lot of folks (I have used it for my own website before, and recommend it in many cases). But it’s not the only option out there, and for some of you, it might not...

Why Rocket.net Hosting Should Be on Your Radar

When it comes to WordPress hosting, the options can feel endless—and overwhelming. Flywheel, WPEngine, SiteGround, and Rocket.net are just a few of the big names competing for your attention as a small business owner. But here’s the thing: not all hosting platforms are created equal. Some look shiny on the surface but buckle under pressure (or leave you stranded with hidden fees). That’s why today, we’re talking about Rocket.net and why it’s worth your attention. What Makes a Good WordPress...

Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online

Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru." The real power comes from the intersection of both – where your hard-earned expertise meets strategic brand presence. It's about creating a digital presence that doesn't just look professional, but actually positions you as the authority you are. Why Strong Branding Alone Isn’t Enough in Wellness Marketing Today we're diving into why...

The Best Podcast Microphones for Every Budget and Setup

When it comes to podcasting, a quality podcast microphone isn’t just a nice-to-have—it’s non-negotiable. Let’s be real: no one’s sticking around for an episode that sounds like it was recorded in a wind tunnel. A great microphone doesn’t just make you sound better; it shows your listeners you’re serious, builds authority, and keeps them coming back for more. My husband is professional audio engineer, so he's very particular about which podcasts he can stand listening to... so of course, I...

The Power of a Name: Sherrell T. Martin’s Brand Transformation

In the competitive world of entrepreneurship, your brand name is often the first impression clients have of your business. For Sherrell T. Martin, the tech-savvy founder and CEO of Nitram Financial Solutions, a strategic rebrand became the catalyst for growth, visibility, and confidence. Sherrell leads an award-winning financial management and education consulting company, and her journey exemplifies how a carefully planned brand transformation can elevate your business to new heights. Why...

How to Make My Podcast Searchable with SEO

You're creating amazing podcast content that's collecting dust in the corners of the internet because you don't know about podcast SEO. Trust me, you're not alone – most podcasters pour their hearts into crafting incredible episodes, only to wonder why their download numbers aren't budging. But here's the good news: Search Engine Optimization isn't just for websites anymore, and it might just be the secret weapon your podcast needs. The Basics of Podcast SEO (No Tech Degree Required) Think of...

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