Position Yourself as an Expert, Not Just Another Dietitian
You know that moment when you look at your business’s website, and it just doesn’t feel like you anymore? Like you’ve outgrown your own digital presence? Today, I’m pulling back the curtain on rebranding for nutrition professionals with a case study of Georgette Cartagena. She went from running "Intern Gal" to establishing "Algamoz HR," a consulting powerhouse that transformed her business and tripled her revenue. Whether you're a personal trainer, dietitian, or any health professional feeling...
How Rebranding Transformed My Business – and My Revenue
There comes a point in every entrepreneur’s journey when things start to feel... off. The audience engagement dips, sales plateau, and the brand you once loved doesn’t quite fit anymore. That was exactly where I found myself before I decided to go all in on a business rebranding strategy. What started as a daunting overhaul turned into one of the best decisions I’ve ever made—not just for my brand, but for my revenue, confidence, and long-term success. The Moment I Knew It Was Time for a...
The Business of Wellness: Salud’s Rebrand with Hilda Perez
In this episode of the BrandWhys podcast, I had the pleasure of talking with Hilda Perez, COO of Salud, a nutritional wellness company dedicated to creating high-quality supplements and partnering with food advocacy organizations. What started as a family-founded business has grown into a trusted brand in the Latino community. Now, 35 years later, Salud is evolving to meet modern needs while maintaining its deep-rooted mission. After decades of serving their community, Salud reached a plateau....
That Cringey Feeling When Someone Asks for Your Website? Here’s What It’s Actually Telling You About Your Business
First, let me say something that might not feel true yet: that awkward hesitation when someone asks for your website link? The urge to say “Oh, just ignore XYZ” when you send it? That’s not just embarrassment. It’s a signal—a really useful one. It’s trying to tell you something about where your business is right now and where you’re actually meant to go next. I know, I know. It just feels like an uncomfortable moment you want to move past. But stick with me for a minute, and I think you’ll see...
Dietitian Branding: A Practical Guide to Building Your Online Presence
Branding for dietitians isn’t just about a logo. A polished design helps, but what actually convinces someone to book a consultation is your credibility, your expertise, and the experience you create online. Your brand lives in how you communicate, the values you stand for, and how simple it is for clients to work with you. And in today’s world, all of that comes together in one place… your website. When someone searches for a dietitian, they’re not scrolling Instagram hoping to stumble across...
SEO for Personal Trainers: Why It Matters & One Quick Win to Get Started
As a personal trainer, your primary focus and passion is helping clients achieve their fitness or strength goals. But if no one can find you online, how will they know you exist? In today's world, having an optimized website is just as important as your coaching expertise (especially with Instagram's constantly changing algorithm). Search Engine Optimization (SEO) is the key to making sure potential clients can find you when they search for personal training services. If you've been relying on...
How I Use a 52-Week Email Sequence in My Business
Alright, let’s talk about email marketing for a minute. If you're like most business owners, it feels like a never-ending struggle of constantly creating content, coming up with catchy subject lines, and keeping up with the "perfect email schedule." Am I right? Well, here’s the kicker: up until last week, I hadn't sent a manual email to my list since October, and January was still my biggest revenue month ever. (There were a few emails to promote my free summit, but no "usual" emails.) Now,...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
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