Crafting a Retro Dentist Brand: From Logo to Website

Have you ever wondered how you might go about creating a brand from scratch? Today, on *This is So Nerdy*, we’re diving into a fun and creatively charged design exercise. Our host, Jess, spun a roulette wheel from Chachi Beauty to determine a random niche, and it landed on a retro dentist. Join us as we explore the process of designing a logo and a single-page website for a fictional retro dentist practice. Utilizing Canva and Squarespace, Jess takes us through the ins and outs of creating a cohesive look and feel that melds nostalgia with professionalism.

Designing the Logo with Canva

The journey starts with designing a logo using Canva, a popular online graphic design tool that’s well-loved for its ease of use and extensive template library. However, it’s important to note that logos created in Canva cannot be trademarked; this is a design exercise, and the final product is purely for illustrative purposes.

Jess begins by searching for retro logo templates. The goal is to find something that fits the vintage aesthetic typically associated with a retro-themed brand. Unfortunately, she doesn’t find one that perfectly matches her vision, so she starts customizing a template by removing the default background. This step ensures that the logo isn’t contained within a box, allowing it to integrate more seamlessly with other design elements.

“We want to ensure the logo isn’t boxed in,” Jess advises, emphasizing the importance of flexibility in design. “Instead, we can incorporate its colors elsewhere in the brand, like on the website.”

Jess then mentions her plan to use Photoshop for more intricate edits, such as removing backgrounds and refining elements. While Canva is powerful, combining it with tools like Photoshop can provide more sophisticated results.

Building the Website with Squarespace

Once the logo is ready, Jess transitions to Squarespace to build a single-page website for the retro dentist. She decides to use Squarespace’s blueprint AI, a feature she’s never used before, thus creating an opportunity to explore its functionalities in real-time.

Setting the Color Palette and Fonts

The first task is matching the color palette of the website to the newly designed logo. Jess pulls colors from Canva to maintain consistency, making sure everything feels cohesive. The chosen color palette, bold and predominantly orange, sets the stage for a visually striking website.

Next comes the font selection. Jess opts for a retro style while avoiding fonts that are excessively ornate or difficult to read. The goal is to balance modern usability with nostalgic charm.

Selecting and Arranging Images

Images play a crucial role in the overall aesthetic of the website. Jess focuses on selecting stock photos that not only fit the dental theme but also align with the retro color palette.

“Finding images that look like they were taken by the same person or on the same day can help your design feel more cohesive,” Jess explains. This consistency ensures the website looks professional, even if the images come from various sources.

She avoids overly clinical photos that could be off-putting and instead chooses pictures with more warm, inviting tones. Through trial and error, Jess integrates these images into the design, adjusting layouts and breaking up large sections of tan background with pops of orange and additional text.

Final Touches and Refinement

With the visuals in place, Jess turns her attention to structuring the content. She ensures that the text and images are proportional, making for a more readable and aesthetically pleasing design. Emphasizing the importance of headings in web design, Jess notes the necessity of limiting each page to a single H1 tag to aid in SEO and readability.

Finally, she adds interactive elements like appointment scheduling and service lists, creating a user-friendly experience.

Conclusion

In just 17 minutes, Jess transforms a conceptual idea into a functional and visually compelling website for a fictional retro dentist practice. The end result is a clean, retro-inspired design that invites visitors to engage with its content.

So, what do you think? Would you schedule an appointment with our fictional retro dentist? We’d love to hear your thoughts. What should Jess design next? Drop your suggestions in the comments, give this post a thumbs up if you enjoyed it, and stay tuned for more creative journeys on *This is So Nerdy*.

I build high-impact websites for health pros so they can spend less time on social.

BRANDWHYS PODCAST

RECENT POSTS

WEB DESIGN SERVICES

SEO SERVICES