A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Get off the Instagram Treadmill: A Smarter Path to High-Value Health Clients
Feeling the weight of social media burnout? Learn how shifting focus from constant posting to a high-converting website can help you attract better clients—without the hustle.
Building a Welcome Email Sequence With Samantha Burmeister
Let’s get honest: most health and fitness businesses treat their welcome email sequence like a box to check, not an opportunity to connect, engage, and convert. I see it every single launch. Clients are jazzed about their shiny new website, ask me if I can “also” help...
Why Your Website Feels “Off” — and What To Do About It
Have you ever looked at a part of your business—your website, a signature offer, or maybe even your podcast—and thought, “This just isn’t me anymore”? (Be honest. Most of us have.) Maybe it felt right when you launched. Maybe you poured months (or years) of energy...
Rebranding Entreprenista with Stephanie Cartin: A Behind-the-Scenes Look
I’m so excited to share this conversation with you because today, we’re diving deep into the rebrand of Entreprenista—and not just the pretty new visuals. We’re talking about the messy, real, behind-the-scenes journey with cofounder Stephanie Cartin, and how it all...
How To Market Yourself Without Feeling Salesy
If promoting yourself online feels more like a necessary evil than something you're actually excited about, you're in good company. Most health professionals didn’t enter this space because they love talking about themselves—they did it to make a real impact. But...
Brand Messaging for Health Practitioners: Why Your Voice Matters More Than Your Credentials
Your credentials prove qualification; your voice and positioning prove you understand this person's problem. Specificity and authenticity in branding messaging establish trust where credentials alone cannot. We're in a moment where the landscape of health and wellness...
Why Clients Are Choosing Your Competitor (Even if You’re Better)
Ever feel like your competition is stealing the spotlight—and your clients? It’s frustrating, especially when you know you’ve got the skills to deliver. But here’s the truth: winning clients isn’t just about being the best at what you do—it’s about how you show up...
SEO for Health Professionals: Get Found by Clients Without the Social Media Grind
Your dream clients—the therapist seekers, the functional medicine patients, the dietitian shoppers—are typing searches into Google and AI answer engines every single day. If they can't find you in those search results or in the AI-generated answers they're reading,...