A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Why Clients Are Choosing Your Competitor (Even if You’re Better)
Ever feel like your competition is stealing the spotlight—and your clients? It’s frustrating, especially when you know you’ve got the skills to deliver. But here’s the truth: winning clients isn’t just about being the best at what you do—it’s about how you show up...
Unapologetic Visibility and Owning Your Story with Christina Olivarez
You see, even established entrepreneurs face the daunting task of starting anew when their business needs evolve, and Christina Olivares is no exception. Her story isn’t just about a change in services or a new logo – it’s about changing narratives, embracing...
SEO for Health Pros: Get Found by Clients Without the Social Media Grind
Have you ever felt like you’re playing hide and seek with your ideal clients online? You’re not alone. So many entrepreneurs are throwing spaghetti at the wall, hoping something sticks, especially when it comes to SEO. But here’s the reality: Your dream clients are...
Position Yourself as an Expert, Not Just Another Dietitian
You know that moment when you look at your business’s website, and it just doesn’t feel like you anymore? Like you’ve outgrown your own digital presence? Today, I’m pulling back the curtain on rebranding for nutrition professionals with a case study of Georgette...
How Rebranding Transformed My Business – and My Revenue
There comes a point in every entrepreneur’s journey when things start to feel... off. The audience engagement dips, sales plateau, and the brand you once loved doesn’t quite fit anymore. That was exactly where I found myself before I decided to go all in on a business...
The Business of Wellness: Salud’s Rebrand with Hilda Perez
In this episode of the BrandWhys podcast, I had the pleasure of talking with Hilda Perez, COO of Salud, a nutritional wellness company dedicated to creating high-quality supplements and partnering with food advocacy organizations. What started as a family-founded...
Why Health Pros Need to Speak Up to Stand Out
Branding isn’t just about colors, fonts, or a perfectly curated Instagram feed—it’s about taking a stand. In this episode of the BrandWhys podcast, I break down why having clear, bold opinions in your brand messaging isn’t just a nice-to-have—it’s a necessity in 2025....
Messy Action and Breaking Stereotypes with Laura Sinclair
In the world of entrepreneurial mothers, there's a common myth that everything has to be perfectly planned before taking action. But what if success actually comes from diving in before you're 100% ready? Laura Sinclair, founder of This Mother Means Business, embodies...