A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Do I need a rebrand?
It's time to rebrand your health or fitness business when your brand no longer reflects your current expertise, audience, pricing, or business direction — not just when you're bored with your colors. After 15 years in this space and 400+ health and wellness clients,...
What Happens When a Service Business Finally Invests in Real Branding? (A Case Study)
When Kira La Forgea founded Paradigm (an HR consulting firm built to bring accessible, corporate-grade HR practices to small business owners) she knew everything about employment law and almost nothing about branding. Her first brand came from a Pinterest painting she...
When Should You Rebrand? How Changing Your Business Name Transformed This Entrepreneur’s Life
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
The Flodesk rebrand wasn’t just about fresh colors or a sleek new logo—it was a thoughtful transformation designed to reinvent how the company connects with its audience and shows up in the world. Rebranding is a big deal for any business, offering a unique...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding is often about more than just a new look—it’s about stepping into a new phase of business that better aligns with who you are and where you’re headed. In this episode of the BrandWise podcast, I spoke with Victoria Boyd, a no-nonsense marketing strategist...
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding can be a daunting decision, especially after years of building a well-known brand. But as Katie Hunt, founder of Proof to Product, demonstrates, it can also be an incredible opportunity for growth. In this episode of the BrandWise podcast, Katie shares her...
Small Business Branding: Lessons in Branding from an Accounting Rebrand
Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are, understanding your audience, and showing up in a way that builds trust. If you’ve ever wondered how to elevate your...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey,...