A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Reasons to Rebrand Your Health or Fitness Business (Before You Lose Clients)
When is it actually time for a rebrand? It's not just when you're bored with your colors or feeling kinda blah about your website! After spending over a decade in this space and working with literally hundreds of business owners, I've noticed there's a big difference...
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Branding is more than colors, logos, and fonts—it’s about energy, clarity, and impact. In this episode of the BrandWise podcast, I spoke with Melanie Benson, an authority amplifier who helps entrepreneurs move from being best-kept secrets to industry leaders. Melanie...
Wellness Marketing: Why Balancing Brand and Expertise is Key to Standing Out Online
Having deep expertise OR a beautiful brand alone isn't enough anymore. Not in 2025. Not when everyone with a weekend certification is calling themselves a "guru." The real power comes from the intersection of both – where your hard-earned expertise meets strategic...
Why It’s Time to Elevate Your Brand Beyond Social Media
You’ve built a good business. You’ve got a waitlist. You’re getting great results. But… your website? Feels like an outdated business card from 2019. I literally just saw a post on Threads from someone who deactivated her site because she didn’t realize people were...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Branding isn’t just about visuals—it’s about confidence, alignment, and stepping into the future of your business. In this episode of the BrandWise podcast, I had the pleasure of speaking with Kira La Forgia, the founder of Paradigm, about how her rebrand transformed...
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio,...
Strategic Branding in Action: The Sprouts Farmers Market Rebrand
When it comes to strategic branding, most of us think about logos, colors, and fonts. But the truth? A great brand is built on something way deeper—connection, trust, and authenticity. Today, I want to share a story about how Sprouts Farmers Market unexpectedly taught...
How Chronic Illness Inspired a Successful Rebrand for Rheanna Nutter’s Business
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.