A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Melanie Benson on Rebranding for Visibility and Impactful Business Growth
Branding is more than colors, logos, and fonts—it’s about energy, clarity, and impact. In this episode of the BrandWise podcast, I spoke with Melanie Benson, an authority amplifier who helps entrepreneurs move from being best-kept secrets to industry leaders. Melanie...
Why It’s Time to Elevate Your Brand Beyond Social Media
You’ve built a good business. You’ve got a waitlist. You’re getting great results. But… your website? Feels like an outdated business card from 2019. I literally just saw a post on Threads from someone who deactivated her site because she didn’t realize people were...
How Rebranding Boosted Confidence and Sales for Kira La Forgia
Branding isn’t just about visuals—it’s about confidence, alignment, and stepping into the future of your business. In this episode of the BrandWise podcast, I had the pleasure of speaking with Kira La Forgia, the founder of Paradigm, about how her rebrand transformed...
Brand Photography and Rebranding: An Interview with Jenna Shriver
In this episode of the BrandWhys Podcast, I'm chatting with Jenna Shriver, a brand strategist and photographer, about her rebranding journey from wedding photography to brand photography. Jenna shares the ups and downs of her rebrand, how she built a new portfolio,...
When Should You Rebrand? How Changing Your Business Name Transformed This Entrepreneur’s Life
Rebranding with chronic illness presents unique challenges, but it also offers powerful opportunities for entrepreneurs to align their businesses with their personal values and health. In this post, we dive into Rheanna Nutter’s journey of turning her chronic illness into a source of inspiration and rebranding her business to thrive both professionally and personally.
Inside Flodesk’s Rebrand with Rebecca Shostak
The Flodesk rebrand wasn’t just about fresh colors or a sleek new logo—it was a thoughtful transformation designed to reinvent how the company connects with its audience and shows up in the world. Rebranding is a big deal for any business, offering a unique...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding is often about more than just a new look—it’s about stepping into a new phase of business that better aligns with who you are and where you’re headed. In this episode of the BrandWise podcast, I spoke with Victoria Boyd, a no-nonsense marketing strategist...
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding can be a daunting decision, especially after years of building a well-known brand. But as Katie Hunt, founder of Proof to Product, demonstrates, it can also be an incredible opportunity for growth. In this episode of the BrandWise podcast, Katie shares her...