A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Inside Flodesk’s Rebrand with Rebecca Shostak
The Flodesk rebrand wasn’t just about fresh colors or a sleek new logo—it was a thoughtful transformation designed to reinvent how the company connects with its audience and shows up in the world. Rebranding is a big deal for any business, offering a unique...
Rebranding with Victoria Boyd: A Journey of Growth and Bold Choices
Rebranding is often about more than just a new look—it’s about stepping into a new phase of business that better aligns with who you are and where you’re headed. In this episode of the BrandWise podcast, I spoke with Victoria Boyd, a no-nonsense marketing strategist...
Rebranding Your Business: Why Katie Hunt Took the Leap To Rebrand Her Business After 8 Years
Rebranding can be a daunting decision, especially after years of building a well-known brand. But as Katie Hunt, founder of Proof to Product, demonstrates, it can also be an incredible opportunity for growth. In this episode of the BrandWise podcast, Katie shares her...
Small Business Branding: Lessons in Branding from an Accounting Rebrand
Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are, understanding your audience, and showing up in a way that builds trust. If you’ve ever wondered how to elevate your...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey,...
Your Website Shapes Brand Perception More Than You Think
Your website directly impacts brand perception. If I asked you to describe your website, what would you say? Maybe something like, "My website looks great! It has all my information, and it works just fine." While that's a solid start, in 2025 and beyond, just having...
Building Brands with Integrity: Amanda Grover’s Rebrand
The pressure to keep up with the latest trends, strategies, and formulas can leave many business owners feeling like they are spinning on a never-ending hamster wheel. But what happens when that cycle starts to feel inauthentic? For many, like Amanda Grover of...
What Rebranding Taught This Accountant About Building a Stronger Business
Rebranding is more than just a visual upgrade—it’s a strategic shift in how a business presents itself, attracts the right clients, and reflects its evolving mission. I had the privilege of speaking with Keila Hill-Trawick, the founder of Little Fish Accounting, about...