A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Small Business Branding: Lessons in Branding from an Accounting Rebrand
Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are, understanding your audience, and showing up in a way that builds trust. If you’ve ever wondered how to elevate your...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey,...
Your Website Shapes Brand Perception More Than You Think
Your website directly impacts brand perception. If I asked you to describe your website, what would you say? Maybe something like, "My website looks great! It has all my information, and it works just fine." While that's a solid start, in 2025 and beyond, just having...
Building Brands with Integrity: Amanda Grover’s Rebrand
The pressure to keep up with the latest trends, strategies, and formulas can leave many business owners feeling like they are spinning on a never-ending hamster wheel. But what happens when that cycle starts to feel inauthentic? For many, like Amanda Grover of...
What Rebranding Taught This Accountant About Building a Stronger Business
Rebranding is more than just a visual upgrade—it’s a strategic shift in how a business presents itself, attracts the right clients, and reflects its evolving mission. I had the privilege of speaking with Keila Hill-Trawick, the founder of Little Fish Accounting, about...
Rebranding and Business Growth as a Dietitian
Rebranding can be a pivotal moment for any business, and today, I’m excited to share the journey of Melissa Azaro, also known as The Hormone Dietitian. Melissa is an award-winning registered dietitian and nutritionist who specializes in helping women manage hormonally...
Brand Positioning: Lessons from Dunkin’s Rebrand Journey
At its core, brand positioning is about staying relevant without losing who you are. For example, have you noticed that Dunkin' Donuts is now just Dunkin'? I'm diving into a Dunkin' rebrand, and even if you don't have $100 million to spend—yes, that’s how much they...
From Self-Made to Professionally Branded: Emily Kim’s Rebrand
When it comes to branding, change is inevitable. Whether you’re evolving as a business owner, shifting your services, or refining your message, rebranding can be a crucial step in the journey. I recently had the pleasure of talking with Emily Kim, a brand photographer...