A Fitness and Nutrition Business Podcast
BrandWhys® Podcast
Are you a health, nutrition, or fitness entrepreneur struggling to get clients? Welcome to BrandWhys, the podcast that dives deep into rebranding and positioning strategies tailored for healthpreneurs like you.
Hear juicy deep-dives on rebranding experiences and real talk with small biz owners who’ve survived the business battlefield. Join us as we decode the method behind the branding and business madness. I promise to keep it real, keep it smart, and try not to use the phrase “think outside the box” (oops, just did).
Recent episodes
Rebranding and Business Growth as a Dietitian
Rebranding can be a pivotal moment for any business, and today, I’m excited to share the journey of Melissa Azaro, also known as The Hormone Dietitian. Melissa is an award-winning registered dietitian and nutritionist who specializes in helping women manage hormonally...
Brand Positioning: Lessons from Dunkin’s Rebrand Journey
At its core, brand positioning is about staying relevant without losing who you are. For example, have you noticed that Dunkin' Donuts is now just Dunkin'? I'm diving into a Dunkin' rebrand, and even if you don't have $100 million to spend—yes, that’s how much they...
From Self-Made to Professionally Branded: Emily Kim’s Rebrand
When it comes to branding, change is inevitable. Whether you’re evolving as a business owner, shifting your services, or refining your message, rebranding can be a crucial step in the journey. I recently had the pleasure of talking with Emily Kim, a brand photographer...