As someone who frequently uses AI in my business, I’ve had the chance to work with both Claude AI and ChatGPT. Today, I’m diving into which AI tool is better for writing sales pages, comparing their strengths, and giving you insights on how to get the best results from each.
Why AI for Sales Pages?
Sales pages are crucial for converting visitors into customers, and crafting the perfect message can be time-consuming. That’s where AI tools like Claude and ChatGPT come in. They can help speed up the process, offering quick drafts and outlines that you can build upon.
But here’s the thing: AI isn’t 100% perfect. Even though both Claude and ChatGPT are excellent tools, you’ll still need to tweak and edit the copy before hitting publish. AI provides a solid first draft, but it’s not quite ready for final use without human intervention.
How Each AI Handles Sales Page Writing
I tested both AI tools with the same prompt: “Outline a sales page for me.” Let’s look at how each one performed.
ChatGPT’s Approach:
ChatGPT gave me a very detailed outline. It didn’t just list sections, but also included examples within each. Here’s a breakdown of what it suggested:
- Headline and sub-headline
- Intro
- Why this program is perfect
- Overview of the offer
- Transformation and results
- Testimonials
- Pricing and bonuses
- Call to action
- FAQ
- Contact details
ChatGPT provides a thorough outline, making it a strong choice for those looking to build a sales page strategy from scratch. It’s especially useful when you need more structured ideas and examples to guide you.
Claude’s Approach:
Claude, on the other hand, gave me a shorter but similar outline. It focused on the core elements:
- Headline
- Problem and solution
- Benefits
- Package details
- Credibility and pricing
- Refund policy
- Call to action
- FAQ
While shorter, Claude’s outline still covered the essentials, but without as much detail or example content as ChatGPT. If you’re someone who prefers a more direct approach, Claude might work better for you.
Writing the Sales Page: ChatGPT vs. Claude
Next, I asked both tools to write a 700-word sales page. I requested a down-to-earth tone with a little bit of wit to make the copy engaging but relatable.
ChatGPT’s Copy:
ChatGPT produced clear, specific copy, but it lacked the personality I was looking for. Here’s a snippet: “Feel energized, balanced, and confident in your body. Personalized nutrition coaching designed for busy moms…”
The copy was straightforward and concise, but I wanted more personality and a touch of humor. While ChatGPT delivered functional content, it missed the wit and relatability I asked for. Still, if you’re after a clear and direct approach, this could be perfect for you.
Claude’s Copy:
Claude, on the other hand, injected more humor and personality right away. Here’s a snippet: “Hey Supermom! Is your cape feeling a little heavy lately?”
The tone was fun and engaging, but in some places, it went overboard with cheesy analogies. There were a few too many “cape” and “superhero” references, which might not work for every brand. However, I appreciated how Claude’s copy felt more human and less robotic. With a bit of editing, it could become the engaging, witty copy I was looking for.
Tweaking the Results for Perfection
Here’s what I did next:
- ChatGPT: I asked it to add more personality and wit. It improved, but still leaned more toward a formal tone.
- Claude: I toned down the analogies and superhero references. This made the copy more balanced and less over-the-top.
In the end, I preferred Claude’s copy after making a few adjustments. It had more of the personality I wanted, but with a little editing, I could tone it down to better suit different brands.
Which AI Is Best for Sales Pages?
Here’s my conclusion after testing both:
- ChatGPT: Best for outlining, ideation, and providing structured content. If you need a clear, well-organized outline with detailed sections, this is the tool for you. It’s also great for strategy and brainstorming.
- Claude AI: Best for copywriting with personality. If you’re looking for more engaging, human-sounding copy, Claude is the better choice. Just be prepared to tweak some of the cheesier parts.
How to Use Both Tools Together
Sometimes, I like to combine the strengths of both tools. Here’s a quick hack:
- Start by using ChatGPT to get a detailed outline.
- Take that outline and feed it into Claude for the actual copywriting.
- Make final edits to adjust tone and content to match your brand.
Final Thoughts
Both AI tools have their strengths. If you need a structured, no-nonsense approach, go with ChatGPT. If you want more flair and personality in your sales pages, Claude might be the better option. Either way, both tools can save you time and help you create a solid first draft for your sales pages.
If you have questions about these tools or need help with your copywriting strategy, feel free to leave a comment below or reach out!
