Post updated August 2025: Dynasti Hunt no longer offers brand-building services for fitness instructors, but her insights remain incredibly valuable for anyone looking to build a fitness brand.
I’m really excited to share this interview with Dynasti Hunt, who has guided fitness instructors in how to build a fitness brand that feels both authentic and sustainable. One concern she hears a lot? The fear of oversharing on social media or revealing too much personal information. Her advice: define your own comfort level—and stop comparing your sharing style to everyone else’s.
Start with Boundaries: What Are You Comfortable Sharing?
Dynasti suggests creating three simple lists: things you’re comfortable sharing, things you’re unsure about, and things that are totally off-limits. Let these evolve over time as you become more at ease with sharing your story and shaping your personal brand. Start small. You can always expand later.
It’s also worth remembering that what feels personal to one person might not feel personal to someone else. Fitness professionals often feel pressure to share every single meal or every workout—but Dynasti stresses that’s not a requirement. She doesn’t share everything herself—especially when it comes to food. She even posted recently that she skips food photos…and loves cheeseburgers.
In the early days of her career, Dynasti bought into the myth that she needed to share it all. But her friends and family helped her understand that being authentic online meant staying true to who she really was—not posting curated images of things she didn’t even eat.
Balance Brand Authenticity with Strategy
Social media can give a distorted view of someone’s lifestyle. While many people post content that’s aesthetic or trendy, it doesn’t always reflect their day-to-day reality. But going to the opposite extreme—hardly sharing anything—can also feel inauthentic. The goal is balance.
When it comes to building a fitness brand, don’t box yourself in. You can be strategic and stay true to yourself at the same time—and that’s the mindset Dynasti encourages.
A common question that comes up with this: Should you have one account or two—one for personal use and one for your fitness business? Dynasti doesn’t think a split is necessary. In fact, separating accounts can slow growth if the “business” page feels less human and more curated.
In fitness, clients connect with you as a person—not just the content you share. If your online presence only shows your professional side, you’re leaving out a huge part of your brand.
Build a Presence That’s Personal
Whatever platform you use, showing up online is key when you’re working to build a fitness brand—especially as an independent instructor. Clients often choose classes not because of the format, but because of the person leading them.
Dynasti started by posting class updates, then gradually opened up about her experiences as a Black woman in a mostly white industry.
That shift sparked important conversations around diversity and inclusion—conversations she didn’t see happening elsewhere. So she became the voice she had been searching for.
Yes, there were fears of backlash. But she chose to share anyway. Her encouragement: don’t assume people aren’t ready to hear your story.
Dynasti emphasized the importance of honoring your own perspective. That’s been the foundation of her brand. Even if others don’t understand your story—you understand it, and that’s enough.
Social Media as a Catalyst for Change
One powerful story: Dynasti publicly called out a national fitness publication for poor coverage of diversity. The result? The article was removed, and she was invited to partner with them on better, more inclusive content.
Her story shows that:
- Speaking up can create meaningful impact.
- You don’t have to plan it—just be honest.
- Sometimes sharing opens doors you didn’t expect.
She and I also talked about imposter syndrome—how it holds people back from sharing online. The advice? Speak up anyway. You don’t need to be the most experienced person in the room to have something meaningful to say.
Dynasti’s mindset has shifted from chasing follower counts to focusing on real impact. Her perspective:
- The number of likes doesn’t determine value.
- Audiences react differently.
- You don’t need a huge platform to be credible.
Crafting Your Fitness Journey
If you’re looking to build a fitness brand by sharing your personal story, Dynasti recommends:
- Sharing five stories that define your journey: why you started, where you’re going, your unique perspective, how you stay on track, and how others describe you.
- Being bold. Let your platform reflect your world.
- Using Instagram Stories—they’re low-pressure and temporary, which can help if you’re nervous about showing up more.
To learn more from Dynasti Hunt or follow her work, you can still find her at @DynastiHunt.
