Creating Your About Page as a Dietitian

Today, we are talking about creating your dietitian about page on your website. If you need some website inspiration, be sure to check out these dietitian website examples! When I’m working with website clients, many, many of them will tell me, at one point or another, “Oh my gosh. I don’t like working on an about page. I don’t know what to say. I don’t like talking about myself.”

So today, I’m giving you the breakdown of what needs to be on your about page because, disclaimer, it’s not just a bio, and it’s not your life story either.

Why Your Dietitian About Us Page Matters

Your about page isn’t just a formality—it’s usually one of the most visited pages on your website. Potential clients want to know who you are, what you believe in, and how you can help them. This page is an opportunity to build trust, showcase your expertise, and create a connection.

Key Elements to Include on a Dietitian About Us Page

1. Dietitian Bio

First, you need a photo of yourself on your dietitian about page. Yes, even if you hate having your photo taken. People want to know who you are—it helps humanize your brand and build trust. The internet can be cold and impersonal, but a good photo adds a personal touch that goes a long way in establishing relationships.

Consider adding a short bio that includes:

  • Your credentials and certifications
  • Your experience in the field
  • A brief overview of your specialties or focus areas (e.g., intuitive eating, vegan nutrition)

If you want to take it a step further, include a short introductory video. Think of it as a 1-2 minute commercial for your business—introduce yourself, explain what you do, and mention who you work with. You can record this on Loom and embed it on the page!

2. Your Dietitian Philosophy or Stance

This section is crucial because it helps potential clients understand whether your approach aligns with their goals. Dietitians have different philosophies—some focus on intuitive eating, others on weight management or plant-based nutrition. Sharing your philosophy helps attract the right clients while repelling those who might not be a good fit.

For example, if your practice focuses on helping clients develop a healthy relationship with food through intuitive eating, make that clear. This way, clients who are looking for strict weight loss plans will know you might not be the best fit.

Additionally, consider sharing your core values. For example, your values might include:

  • Encouraging balance over restriction
  • Promoting evidence-based practices
  • Empowering clients through education

Sharing your philosophy and values helps potential clients feel more connected to you and confident in your approach.

3. Business Affiliations and Features

Highlighting your affiliations and any notable features can boost your credibility. If you’re a member of The Academy of Nutrition and Dietetics or your state’s dietitian association, mention it. However, don’t make this the focal point of your about page. Simply listing these affiliations shows professionalism, but most clients won’t know what they mean.

If you’ve been featured on well-known blogs, podcasts, or publications, this is a great place to mention them. Major national brand features (e.g., Forbes, CNN) can go on your homepage, but smaller features are best placed on your about page.

Pro tip: If you have more than 10-15 features, consider creating a dedicated press page to keep your about page clean and uncluttered.

4. Dietitian Fun Facts

Including fun facts is a great way to infuse personality into your about page. While the main focus should be on your business and expertise, sharing a few personal details helps clients relate to you on a human level.

You can create a section titled “Five Fun Facts About Me” and list things like:

  • Your favorite healthy snack
  • A hobby you enjoy outside of work
  • A fun travel destination you’ve visited
  • A surprising skill or talent
  • Your favorite type of exercise

These fun facts help break the ice and make your brand feel more approachable.

5. Social Media Feed

At the bottom of your about page, include a single Instagram feed. This encourages visitors to connect with you further on another platform. I recommend using an Instagram feed, as it’s clean, visually appealing, and easy to integrate.

If you’re more focused on video content, like YouTube, feature your latest videos instead. Just be sure to choose one platform to avoid cluttering your about page.

How to Make Your Dietitian About Us Page Stand Out

  • Be Clear and Concise: Avoid lengthy paragraphs. Use short sections and bullet points to keep the page easy to read.
  • Show Your Personality: Don’t be afraid to let your unique voice shine through. Clients want to work with someone they like and trust.
  • Use Professional Photos: Invest in high-quality photos. They make a huge difference in how professional your website looks.
  • Update Regularly: As your business grows and evolves, so should your about page. Make it a habit to review and update it at least once a year.

Final Thoughts on Creating a Dietitian About Us Page

Your about page is more than just an introduction—it’s a powerful tool for building trust, establishing credibility, and connecting with potential clients. By including key elements like a photo, bio, your philosophy, affiliations, fun facts, and a social media feed, you can create a compelling about page that resonates with your audience.

Take the time to craft a page that truly represents who you are and what you stand for. And remember, it doesn’t have to be perfect—it just has to be authentically you.

I build high-impact websites for health pros so they can spend less time on social.

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