If writing your About page feels weird and awkward… you’re not alone.
I can’t tell you how many of my web design clients say something like:
“Ugh, I don’t know what to put here. Do I talk about myself? Do I list my degrees? Do people even care?”
Here’s the thing: your About page is not just a place to say “hi.”
And it is not one page to just slap together, because a study by KoMarketing found that 52% of visitors want to see an “About Us” page immediately after landing on a company’s website.
Hi, I’m Jess—a web designer who helps dietitians and nutrition professionals create websites that get found and get clients. I’ve worked with dozens of RDs at all stages of business, and the About page is one of the biggest pain points we tackle together.
(Also: if I’m not working on a client site, I’m probably meal prepping, drinking a Diet Dr Pepper, or reading a thriller that keeps me up way past my bedtime.)
If you’re stuck or second-guessing what to say on your About page, let’s break it down together—step by step. No fluff, no filler, and no writing a 10-paragraph memoir.
Why Your Dietitian About Us Page Matters
Your about page isn’t just a formality—it’s usually one of the most visited pages on your website. Potential clients want to know who you are, what you believe in, and how you can help them. This page is an opportunity to build trust, showcase your expertise, and create a connection. According to research by Black Lab Digital, “About Us” pages have seen exponential increases in traffic, indicating that users are increasingly interested in learning about the people behind the business.
A quick note from a web designer who’s been on the other side
I still remember the first time I had to write my About page. I agonized over it.
Do I try to sound smart? Do I include my full backstory? Do I make it “fun”?
Spoiler: I rewrote it about seven times.
But here’s what I’ve learned: your About page doesn’t need to feel like a résumé or a dating profile. It just needs to sound like you, in the voice your clients already love when they see you on social or meet you on Zoom.
Key Elements to Include on a Dietitian About Us Page
1. Start with a Strong Dietitian Bio (Not Your Entire Life Story)
First, you need a photo of yourself on your dietitian about page. Yes, even if you hate having your photo taken. People want to know who you are—it helps humanize your brand and build trust. The internet can be cold and impersonal, but a good photo adds a personal touch that goes a long way in establishing relationships.
Consider adding a short bio that includes:
- Your credentials and certifications
- Your experience in the field
- A brief overview of your specialties or focus areas (e.g., intuitive eating, vegan nutrition)
If you want to take it a step further, include a short introductory video. Think of it as a 1-2 minute commercial for your business—introduce yourself, explain what you do, and mention who you work with. You can record this on Loom and embed it on the page!
2. Your Dietitian Philosophy or Stance
This section is crucial because it helps potential clients understand whether your approach aligns with their goals. Dietitians have different philosophies—some focus on intuitive eating, others on weight management or plant-based nutrition. Sharing your philosophy helps attract the right clients while repelling those who might not be a good fit.
For example, if your practice focuses on helping clients develop a healthy relationship with food through intuitive eating, make that clear. This way, clients who are looking for strict weight loss plans will know you might not be the best fit.
Additionally, consider sharing your core values. For example, your values might include:
- Encouraging balance over restriction
- Promoting evidence-based practices
- Empowering clients through education
Sharing your philosophy and values helps potential clients feel more connected to you and confident in your approach.
3. Business Affiliations and Features
Highlighting your affiliations and any notable features can boost your credibility. If you’re a member of The Academy of Nutrition and Dietetics or your state’s dietitian association, mention it. However, don’t make this the focal point of your about page. Simply listing these affiliations shows professionalism, but most clients won’t know what they mean.
If you’ve been featured on well-known blogs, podcasts, or publications, this is a great place to mention them. Major national brand features (e.g., Forbes, CNN) can go on your homepage, but smaller features are best placed on your about page.
Pro tip: If you have more than 10-15 features, consider creating a dedicated press page to keep your about page clean and uncluttered.
4. Don’t Skip the Dietitian Fun Facts
Including fun facts is a great way to infuse personality into your about page. While the main focus should be on your business and expertise, sharing a few personal details helps clients relate to you on a human level.
You can create a section titled “Five Fun Facts About Me” and list things like:
- Your favorite healthy snack
- A hobby you enjoy outside of work
- A fun travel destination you’ve visited
- A surprising skill or talent
- Your favorite type of exercise
These fun facts help break the ice and make your brand feel more approachable.
5. Social Media Feed
At the bottom of your about page, include a single Instagram feed. This encourages visitors to connect with you further on another platform. I recommend using an Instagram feed, as it’s clean, visually appealing, and easy to integrate.
If you’re more focused on video content, like YouTube, feature your latest videos instead. Just be sure to choose one platform to avoid cluttering your about page.
How to Make Your Dietitian About Page Stand Out
- Be Clear and Concise: Avoid lengthy paragraphs. Use short sections and bullet points to keep the page easy to read.
- Show Your Personality: Don’t be afraid to let your unique voice shine through. Clients want to work with someone they like and trust.
- Use Professional Photos: Invest in high-quality photos. They make a huge difference in how professional your website looks.
- Update Regularly: As your business grows and evolves, so should your about page. Make it a habit to review and update it at least once a year.
Final Thoughts on Creating a Dietitian About Us Page
Your About page isn’t just a formality—it’s your chance to connect with people before they ever hit “book now.” It helps potential clients get a feel for who you are, what you’re all about, and whether you’re someone they’d actually want to work with (because let’s be honest, people don’t just hire credentials—they hire humans).
When you include things like a great photo, a short bio, your nutrition philosophy, a few fun facts, and maybe even a peek at your social media feed, you’re building more than just credibility—you’re building connection. And that’s what gets people to stick around.
So don’t stress about making it sound “perfect” or writing like a fancy brochure. Just show up as yourself. Be clear, be kind, and be real. That’s more than enough.
