Creating Your About Page as a Dietitian

If writing your About page feels weird and awkward… you’re not alone.

I can’t tell you how many of my web design clients say something like:

“Ugh, I don’t know what to put here. Do I talk about myself? Do I list my degrees? Do people even care?”

Tour About page isn’t just a place to say “hi.” It’s usually one of the most-visited pages on your whole site, and for a lot of potential clients it’s the page that decides whether they trust you enough to book.

And it is not one page to just slap together, because a study by KoMarketing found that 52% of visitors want to see an About page immediately after landing on a company’s website. According to research by Black Lab Digital, About pages have seen exponential increases in traffic, indicating that people are very interested in learning about the people behind the business.

If you’re stuck or second-guessing what to say on your About page, let’s break it down together—step by step. No fluff, no filler, and no writing a 10-paragraph memoir.

Does your About page matter?

Your About page is where potential clients decide whether they trust you — it builds credibility, shows your expertise, and creates a human connection before anyone books a call.

It isn’t a formality. People want to know who you are, what you believe about food and health, and whether you’re someone they’d actually want to work with. That’s especially true in nutrition, where the relationship is personal and the stakes — someone’s health — are high.

I still remember the first time I had to write my own About page. I agonized over it. Do I try to sound smart? Do I include my full backstory? Do I make it “fun”? Spoiler: I rewrote it about seven times.

Your About page doesn’t need to read like a résumé or a dating profile. It just needs to sound like you… the voice your clients already like when they meet you on Zoom or see you on social.

What should your dietitian bio include?

A strong dietitian bio includes a professional photo, your credentials, your experience, and a one-line summary of who you help and how — kept short, not a life story.

Start with a photo of yourself. Yes, even if you hate having your photo taken. People want to see who they might be working with, and a real photo does more to build trust than any amount of polished copy.

Then a short bio that covers:

• Your credentials and certifications (RD, RDN, LD, board certifications, and so on)
• Your experience in the field
• A brief overview of your specialties or focus areas (intuitive eating, sports nutrition, GI health, prenatal, etc.)

If you want to go a step further, add a short 1–2 minute intro video — basically a quick commercial for your practice. Introduce yourself, say what you do, and name who you work with. Loom makes this easy to record and embed.

How do you write your nutrition philosophy?

State your approach to food and health in a few plain sentences so the right clients self-select in — and the wrong-fit ones self-select out.

This section matters more than people think. Dietitians work in wildly different ways — intuitive eating, weight-inclusive care, clinical medical nutrition therapy, plant-based, performance. Saying yours out loud helps the people who want your approach feel like they’ve found their person.

For example, if your practice is built around helping clients heal their relationship with food through intuitive eating, say that clearly. Someone hunting for a strict 1,200-calorie meal plan will know you’re not their match — which saves you both a disappointing discovery call.

It also helps to name a few core values, like:

• Balance over restriction
• Evidence-based practice
• Empowering clients through education

How should your niche shape what you say (and don’t say)?

Lead with whatever your ideal client weighs most — clinical RDs should foreground credentials and settings, non-diet RDs should foreground approach and fit — and every dietitian should steer clear of unverified health claims.

This is the part most generic “About page” advice skips, and it matters because dietitian websites fall into what Google calls YMYL (Your Money or Your Life) territory, and health content is held to a higher bar.

A few practical implications:

• If you do clinical or medical nutrition therapy, your client is often vetting expertise first. Put credentials, clinical settings, and the conditions you treat up high.
• If you do intuitive eating or non-diet work, fit and philosophy usually matter more to your client than the alphabet soup after your name. Lead with how you work, then back it with credentials.
• Either way, skip outcome promises and health claims you can’t stand behind — “cure,” “heal your gut in 30 days,” guaranteed weight loss. They undercut trust with readers, and they’re exactly the kind of unverifiable claim that works against you with both search quality systems and the AI tools now summarizing health content.

Should you list affiliations and press features?

Yes, briefly. Affiliations and features add credibility, but they belong as a light touch, not the centerpiece of the page.

If you’re a member of the Academy of Nutrition and Dietetics or your state association, mention it. Just don’t build the page around it, most clients don’t know what those memberships mean, so a simple list does the job.

If you’ve been featured on blogs, podcasts, or publications, this is a good spot for it. Big national features (think Forbes or CNN) can live on your homepage; smaller features fit nicely here.

Pro tip: if you’ve got more than 10–15 features, give them their own press page so your About page stays clean.

Do fun facts belong on a professional About page?

Yes, a few personal details make you relatable and approachable, as long as the page still leads with your expertise.

A short “five fun facts about me” section is an easy way to let personality through. Things like:

• Your favorite healthy snack
• A hobby outside of work
• A travel destination you loved
• A surprising skill or talent
• Your go-to way to move your body

It breaks the ice and reminds people there’s a human on the other side of the screen.

Should you add a social media feed?

One feed, from a single platform, at the bottom of the page, enough to invite a follow without cluttering the page or slowing it down.

If Instagram is your main platform, a single feed there works well. If you lean into video, feature your latest YouTube videos instead. Pick one — stacking multiple feeds clutters the page, and these widgets pull in a lot of third-party script, which can drag your load time. A lighter embed (or even a simple linked button) beats a heavy widget if speed is a concern.

How do you make your About page stand out?

Keep it clear, human, and current: short sections, real personality, professional photos, and a refresh at least once a year.

Include this	Skip this
A real, professional photo of you	Stock photos of vegetables or measuring tape
Your credentials, stated plainly	A wall of acronyms with no context
A clear philosophy and who you help	Trying to appeal to everyone
A few genuine fun facts	A 10-paragraph life story
One social feed or a simple link	Three competing social widgets
Specific, honest language	“Cure,” “guaranteed,” and other claims you can’t back

A few more rules of thumb:

• Be clear and concise. Short sections and the occasional bullet beat dense paragraphs.
• Let your personality show. People hire people they like and trust.
• Use professional photos. They change how the whole site reads.
• Update it yearly. As your practice evolves, your About page should too.

Your About page isn’t a formality, it’s your chance to connect with someone before they ever hit “book now.” It helps people get a feel for who you are, what you’re about, and whether you’re someone they’d want to work with. Because let’s be honest: people don’t hire credentials, they hire humans.

So don’t stress about making it “perfect” or writing like a brochure. Show up as yourself. Be clear, be kind, be real. That’s more than enough.

FAQ on About pages