As you probably know, podcasts are booming right now and are a great way to get in front of someone else’s audience and showcase your expertise. Through being featured on podcasts, I’ve had clients sell thousands of dollars worth of products, land amazing partnership deals with relevant brands and business owners, and drive hundreds of new visitors to their websites, just to name a few. Sounds like a dream, right? Well you can do this too, if you pitch podcasts!
I know not everyone is at a time in their business when they can hire someone like me to do the pitching for them. I also know that you probably don’t have a lot of extra time to spend pitching yourself to podcasts.
Here are the four time saving hacks you can use to pitch podcasts and start getting the press your business deserves!
Podcast pitch tip #1: Identify what it is you want to be known for & your why
Before you start pitching yourself, you’ll want to first identify what it is you want to be known for and your ultimate why. Figuring out the purpose behind why you’re wanting to be interviewed on podcasts is going to save you a lot of time and effort in the long run.
When you’re not feeling motivated to pitch podcasts, you’ll need to remember the why behind your pitching so you’ll be encouraged to continue.
So first, let’s identify what it is you want to be known for. Are you a personal trainer looking to be the resource for all things exercise, healthy living, and inspiration?
Or maybe you’re an online business owner who wants to be known for being the best project manager for entrepreneurs. Whatever it is that you do and that you’re excellent at is what you want to be known for. Now it’s time to figure out your why.
This is an important step so do not skip it!!!
When you’re going to be spending time pitching yourself to podcasts, you want to make sure you’re getting a return that equates to your bottom line.
- Do you want more email subscribers?
- Increased sales on a certain product or service?
- Boost in website traffic?
Whatever you’re ultimate goal is, you need to set specific intentions before going onto podcasts so you can measure your success.
Podcast pitch tip #2: Create a pitch template
My love of pitch templates knows no bounds. I use a template for everything.
Using a pitch template does not mean you copy and paste the same email over and over again. This will be a quick way for you to get turned down from every podcast you pitch.
However, when you’re about to pitch podcasts, there are a few pieces of information that you’ll want to include in every pitch.
Things like:
- An opener including why you’re emailing them
- Your bio
- Your website and social media links
- Potential topics you can talk about
Podcast pitch tip #3: Use Boomerang
If you’re not familiar with Boomerang you are in for a real treat! Boomerang is a free Google Chrome extension that allows you to schedule emails in advance as well as have sent emails be “boomeranged” back to you.
Both of these uses are awesome for podcast pitching. Scheduling emails in advance allows you to remove a bit of the “fear” out of pitching podcasts.
It can be scary to put yourself out there but scheduling the email makes it out of sight and out of mind. It’s almost like having a personal assistant doing the work for you!
Boomeranging the emails back to you helps remind you of pitches you’ve sent that haven’t been responded to. This is imperative because it’s really important to follow up with pitches you’ve sent and you haven’t heard back from.
This may shock you, but nearly 40% of the podcasts I pitch on behalf of clients we get a yes on because I followed up. 40%!!!
Using Boomerang doesn’t resend the email if it hasn’t been responded to, it just places the email back into your inbox so you know it hasn’t be replied to. This is your signal that you need to follow up with that person and land that podcast interview!
Podcast pitch tip #4: Use Asana, Trello, or spreadsheets to keep track
If you’re serious about pitching yourself to podcasts, you’ll quickly learn you need to keep track of all of the podcasts you’ve pitched so you don’t mistakenly reach out to people that you’ve already pitched.
It’s also another way to keep track of the dates of when you’ve sent pitches out. I mostly use spreadsheets with my clients but you can also use task management programs like Asana or Trello if you prefer.
Final Thoughts
I hope this post helps you realize that pitching podcasts doesn’t have to take hours and hours of time every week. I spend as little as five hours a month pitching some clients to podcasts and we still land an average of two per month. I say that’s time well spent!
If you have any additional questions about podcast pitching or PR in general, feel free to check out my website or send me a DM on Instagram. Happy to help!
Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She’s also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest’s trials and triumphs, learning that we are all connected and are more alike than we realize.
