Are you an online business owner looking to expand your revenue streams by partnering with brands? You’re not alone. Many entrepreneurs are exploring brand partnerships, but managing the increased communication can be overwhelming. Hi, I’m Jess, and I’m here to help you run your online business more effectively using your website.
In this post, we’ll discuss a simple time-saving hack to manage brand partnerships more efficiently. But before we dive in, let’s talk about an excellent tool for understanding your website’s performance: the Ahrefs Webmaster Tools. This free tool helps you see which keywords your pages are ranking for, understand how Google views your content, and discover how making changes can improve your traffic. Visit ahrefs.com to take advantage of this powerful tool.
Streamlining Brand Partnerships: The Power of an Email Opt-in Form
Step 1: Establish a Media or Press Page
If you’re working with brands, it’s likely that you already have a media or press page. If not, that’s your first step. This page should communicate your openness to sponsorships and collaborations.
Step 2: Optimize Your Media Page
Unfortunately, many people simply provide an email for brands to contact them on their media page, or they include a button to download a media kit. While these methods are not the worst, there’s a better way to handle brand interactions: an email opt-in form.
I propose a new method: using an email opt-in form specifically for media kits. This form should be separate from your regular newsletter sign-up and should be designed to facilitate efficient communication with potential brand partners.
Step 3: Customize Your Confirmation Email
Once a brand signs up to receive your media kit, they should receive a confirmation email from your chosen email marketing platform, such as ConvertKit, MailChimp, or AWeber. This email should include customized text expressing your excitement to work with them and your love for collaborating with brands.
Additionally, this email should include a link to a Google Form (or a similar tool) and a link to download your media kit. The Google Form should also be included in the media kit itself, ideally near the section where your rates are listed.
Crafting the Perfect Google Form to Save You Time
What Should Be in Your Google Form?
The Google Form you create should be designed to save you time by asking all the necessary questions upfront. This form should include questions about:
- The company’s name and mission.
- The type of content they’re interested in (you can provide a list of the types of content you offer, such as Instagram reels, Instagram posts, Instagram stories, YouTube videos, blog posts, etc.).
- Any specific products or campaigns they want you to promote.
Once they submit the form, you’ll receive an email notification with all the information about the project. This method can save both you and the brand a lot of back-and-forth communication, as you’ll have all the necessary information upfront.
Using Your Email List to Keep Brands Updated
Another advantage of this method is that you now have a list of brands who’ve shown interest in working with you. While you might want to exclude them from your regular newsletters, you can use this list to send updates on new content types you’re creating, or to inform them about your availability for new partnerships.
Remember to keep your email list updated and remove any brands that aren’t a good fit for your business.
Conclusion
Brand partnerships can be a powerful source of income for your online business. By using these simple tips, you can manage your brand communications more effectively and save time for the things that matter most in your business.
