Setting up a membership soon? Make sure you have these three things on your membership website (or your sales page).
Offering a membership may seem difficult, but you can easily create a membership site of your own, either with a dedicated membership website builder, a content management system that offers built-in membership functionality, or a plugin.
I used Thinkific for my membership, try it out with my affiliate link!
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1. Focus on Results, Not Just Features
Too many membership owners get stuck listing out what’s inside—27 videos, 16 PDFs, four modules, live Q&As… But here’s the thing—people don’t buy memberships for content volume. They buy for results.
They want to know:
👉 Will this help me lose weight?
👉 Will this help me get clients?
👉 Will this help me grow my business?
List the deliverables, but lead with the transformation. That’s what sells.
2. Have a Membership Waitlist
Whether your membership is always open or only available at certain times, a waitlist is essential.
✔️ If enrollment is closed, capture emails so you can notify people when it reopens.
✔️ If it’s always open, a freebie at the bottom of your sales page can still get people on your list for future launches.
This ensures you don’t lose potential members just because the timing isn’t right.
3. Make Sure the Members’ Area Is Mobile-Friendly
It’s not just about having a mobile-friendly sales page—your entire membership experience needs to work well on phones.
🔍 Check if your platform is optimized for mobile.
🔍 If there’s an app, make sure it’s user-friendly (Mighty Networks is a great example).
🔍 If there’s no app, test the browser experience (Thinkific is mobile-friendly but doesn’t have an app).
Your members should be able to easily access content anywhere.
There are a lot of factors but these are three things that I really think a lot of people miss!
