Small Business Branding: Lessons in Branding from an Accounting Rebrand

Branding a small business—especially in a niche like accounting—requires more than just a logo and a color palette. It’s about defining who you are, understanding your audience, and showing up in a way that builds trust. If you’ve ever wondered how to elevate your small business branding strategy, the story shared in today’s post offers key takeaways you can apply right away. Serena Shoup, who runs a boutique accounting firm, didn’t start out with a big fancy brand or a hefty marketing budget....

Thinkific Website Builder: Features, Limitations, and SEO Options Explained

Thinkific is widely known as a platform for creating and selling online courses and memberships, but did you know that you can also use Thinkific (aff link) to build your website? In this post, I’ll dive into a quick overview of how the Thinkific website builder works, its features, and whether it’s the right choice for your business. Related: Thinkific vs. Teachable vs. Kajabi: Which Platform Is Best for You? Getting Started with Thinkific Website Builder Once you log in to Thinkific (aff...

My Favorite FREE Keyword Research Tool for Business Owners

One of the essential steps in SEO is conducting keyword research. This process helps you figure out which words or phrases to use on your website to attract more visitors. As a business owner, you might not want to invest in an expensive SEO tool, but don't worry—there's a great free option that can help you get started. In this blog post, I’ll introduce you to my favorite free keyword research tool and show you how it compares to its paid version. Why Keyword Research Matters Before diving...

How to Have a Feminine Brand Without Using Pink

It's totally possible to have a feminine brand for your business without using pink. While pink is often associated with femininity, it's not the only option for creating a soft, feminine vibe. In this post, I'll show you how to achieve a feminine brand look without relying on pink. I'll walk you through some inspiring examples and share tips to help you create a brand that feels both feminine and aligned with your business. Feminine Branding Doesn't Always Mean Pink Even if your target...

Clarity and Brand Purpose with Amy Hanneke

Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey, sharing the highs, the challenges, and the invaluable lessons she learned along the way. Our conversation highlighted the mental effort involved and the importance of defining your purpose before starting any rebrand. Here’s the...

Claude.ai vs ChatGPT for Sales Pages

As someone who frequently uses AI in my business, I’ve had the chance to work with both Claude AI and ChatGPT. Today, I'm diving into which AI tool is better for writing sales pages, comparing their strengths, and giving you insights on how to get the best results from each. Why AI for Sales Pages? Sales pages are crucial for converting visitors into customers, and crafting the perfect message can be time-consuming. That's where AI tools like Claude and ChatGPT come in. They can help speed up...

Does Rebranding Hurt SEO?

If you are thinking about rebranding and you're a little stressed that it might hurt your SEO, don't worry. I'm going break down why rebranding doesn't have to tank your SEO and, actually, why it might help your SEO. I'm a website designer, and I have helped lots of my clients rebrand. Some of them have completely changed names or domains, and we have been able to maintain and even grow their SEO. Now this does take a lot of intentionality, you have to know what you're doing! But, it is not...

I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.

TURN YOUR SEO WOES INTO WHOA!

Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.

NEW ON THE BLOG: