How to Start a YouTube Channel for Your Business
What’s the one thing that has been a catalyst for change in your business? YouTube is mine, and in this article I'm going to talk about some of the ins and outs of YouTube. I remember a few years ago when there was online summit after online summit going on, and I was never being chosen as the one to talk about design. I was never the one asked to be on a podcast. Business was good, don’t get me wrong. But I wondered, would it stay that way? If I continued to stay on the sidelines,...
Website Mistakes: What I Wish Y’all Would Stop Doing on Your Website
https://www.youtube.com/embed/4aY2-V5fUK8 As a website designer, there are a few things I wish y'all would stop doing on your business website! ???? First mistake: the Home page. People LOOOOVE to clutter up their Home page with unnecessary fluff and way too many calls to action! Your Home page is not a catch-all, this is the welcome mat into your business. I also hate when people say "Welcome! Take a look around" on their website. Remember that people come to your website with intention. They...
Getting Started with Content Marketing
What could your business look like, a year from now or 10 years from now, if you were finally able to expand your reach, help more people, and increase your profits? In today's episode, I want to help you beat that feeling of overwhelm when it comes to content marketing. We're going to do this first by creating more structure. The more structure and planning that goes into your business, the more freedom you actually have in your business. So, if you want to launch something new, great. You...
SocialBee Review: Transform Your Social Media Presence
SocialBee is a platform that allows users to share evergreen content across multiple social profiles, making social media management a breeze. If you want a new tool for social media management and social media scheduling, check it out: https://socialbee.grsm.io/jessicafreeman4784 (aff. link) Best Features of SocialBee Here are some of my favorite features of SocialBee: Categories: These help you organize your posts and maintain a diverse mix of content. Posting Options: Schedule posts to...
15 Best Dietitian Website Examples
As a business owner, your dietitian website should be one of the top sources of new patients and clients for your private practice. When I built my first website 10+ years ago, I overthought everything. Fonts. Buttons. What shade of blue felt “professional but not boring.” And even after I hit publish, I wasn’t getting the right kinds of inquiries. (Sound familiar?) Research shows approximately 83% of users conduct online research for health-related questions! If your site isn’t converting...
What to Pay Attention to in Your Website Analytics
https://www.youtube.com/embed/lUJKy2U4XYM Website analytics can be full of great data and insight, but what matters most? What should we pay attention to as business owners? Bounce rates, user behavior, clicks – it's all fun stuff, but there's one thing you really need to pay attention to on your website. There's one metric that I believe matters more than anything else on your website. TRANSCRIPT: Okay, so you are diving into Google Analytics, you're looking at your website traffic, but...
Creating a Website That Shows Inclusivity and Diversity
There's a lot of talk online about creating a brand and a business that helps you attract your ideal clients, your dream clients. But let's talk about creating a business that attracts clients that share the same values as you, by creating a website that shows inclusivity and diversity. And today, I want to talk specifically about having a website that really reflects the values that you hold as a business owner, and attracts clients that share those same values. And I want to preface this by...
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