The Power of an Ordinary Brand
Let’s get something out of the way: I am not building my business to hit seven figures, land a Ted Talk, or earn the admiration of internet strangers who believe your worth is tied to how “viral” you can go. I’m building what some might call an ordinary brand — one that’s rooted in purpose, not performance metrics. I know, it’s a little heretical in a world obsessed with “scaling to the moon” and “passive income while you sleep.” But after years of running my own business, growing it...
When To Trademark Your Nutrition Brand With Sarah Waldbuesser
You don’t truly own your business until you trademark your nutrition brand. Harsh but true – and it’s a reality too many entrepreneurs don’t face until it’s too late. The trademark process might seem like a legal formality, but it’s the foundation of real brand ownership. Thinking of rebranding, launching a signature course, or finally putting that killer podcast idea into the world? Before you do, let’s have a tough love chat about the real OGs of brand protection: trademarks and copyrights....
Best Linktree Alternatives for Service-Based Businesses
Let’s be honest—Linktree has kinda become the go-to when someone says, “Just drop the link in your bio.” And sure, it’s popular for a reason. It’s quick, easy, and gets the job done… especially when you’re just starting out. But if you’re running a service-based business and starting to take your online presence seriously—and want more control over how people experience your brand—it might be time to upgrade. That’s why a lot of my clients start looking for Linktree alternatives. Maybe you...
Private Practice Blog Ideas That Attract Clients and Build Trust
Let’s talk about blogging. Not the “I need to spill my soul on the internet” kind… I’m talking about strategic, helpful blog posts that quietly (and powerfully) market your private practice without feeling salesy. Blogging is still one of the most underrated tools for practice growth. It helps people find you through search. It builds trust while you sleep. It answers questions your potential clients are already googling. And it turns “hmm maybe I’ll reach out” into actual bookings. In this...
SEO for Private Practice Dietitians: A Practical Guide to Getting Found Online
If you’re a registered dietitian in private practice, one of the biggest challenges isn’t your expertise…it’s making sure people can actually find you online. The clients you want to serve—whether they’re searching for PCOS nutrition support, gut health guidance, or help with emotional eating—are usually starting their journey on Google. That’s where SEO (search engine optimization) comes in. When done strategically, SEO helps your website show up for the exact phrases people are typing in....
How to Stop Contact Form Spam on Your Website for Good
You know what’s been getting wildly out of hand lately? Contact form spam. If you run a service-based business—whether you're a dietitian, PT, coach, or any kind of expert with a website—you’ve probably opened your inbox to find “inquiries” that are just total nonsense. Maybe it’s a long message filled with links. Maybe it’s some AI-generated weird pitch about crypto. Or worse, a legit-sounding inquiry that turns out to be fake. As a website designer, I’ve been hearing more and more of this...
Do Private Practice Owners Still Need a Website in the Age of AI?
With AI tools and online directories popping up everywhere, it’s easy to wonder if having a website for your private practice is still necessary. Maybe you’re thinking, "Can’t clients just find me through Psychology Today, Headway, or even a chatbot?" It’s a fair question. But let’s dig into why your website still matters—and why it might be more important than ever. How AI Is Changing the Way Clients Find Providers AI is definitely changing the game. From smart directories that match people...
I work with health and wellness professionals, authors, and service-based entrepreneurs to help them save time and look good online.
TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: