How to Rebrand Your Business Effectively: The Strategy and Challenges Behind Serena Shoup’s Rebrand
Rebranding can be a great way for businesses to connect with their audience, attract new customers, and better reflect their values and services. Knowing how to rebrand your business effectively can give it a fresh, engaging identity that stands out. In this post, we’ll walk through Serena Shoup’s rebranding journey and share practical steps and insights for anyone looking to successfully transform their brand. Why Consider Rebranding? Rebranding goes beyond cosmetic changes like a new logo or...
Thinkific Website Builder: Features, Limitations, and SEO Options Explained
Thinkific is widely known as a platform for creating and selling online courses and memberships, but did you know that you can also use Thinkific (aff link) to build your website? In this post, I’ll dive into a quick overview of how the Thinkific website builder works, its features, and whether it’s the right choice for your business. Related: Thinkific vs. Teachable vs. Kajabi: Which Platform Is Best for You? Getting Started with Thinkific Website Builder Once you log in to Thinkific, you can...
Squarespace Sold to Permira—Should You Move?
If you're a business owner with a website on Squarespace, you might have seen the recent news: Squarespace is going private in a multi-billion dollar all-cash deal, led by private equity firm Permira. While this might not seem like a big deal at first glance, it’s something worth considering if your website is a key part of your business strategy. In this blog post, I'll break down what this means for you. What’s Happening with Squarespace? Squarespace has entered into an agreement to be...
My Favorite FREE Keyword Research Tool for Business Owners
One of the essential steps in SEO is conducting keyword research. This process helps you figure out which words or phrases to use on your website to attract more visitors. As a business owner, you might not want to invest in an expensive SEO tool, but don't worry—there's a great free option that can help you get started. In this blog post, I’ll introduce you to my favorite free keyword research tool and show you how it compares to its paid version. Why Keyword Research Matters Before diving...
How to Have a Feminine Brand Without Using Pink
It's totally possible to have a feminine brand for your business without using pink. While pink is often associated with femininity, it's not the only option for creating a soft, feminine vibe. In this post, I'll show you how to achieve a feminine brand look without relying on pink. I'll walk you through some inspiring examples and share tips to help you create a brand that feels both feminine and aligned with your business. Feminine Branding Doesn't Always Mean Pink Even if your target...
Clarity and Brand Purpose with Amy Hanneke
Rebranding is an exciting, yet daunting process, and it's something both Amy and I have recently tackled. In this episode of the BrandWhys Podcast, Amy, a talented website copywriter and designer over at Hello and Co Creative, walks us through her rebranding journey, sharing the highs, the challenges, and the invaluable lessons she learned along the way. Our conversation highlighted the mental effort involved and the importance of defining your purpose before starting any rebrand. Here’s the...
Claude.ai vs ChatGPT for Sales Pages
As someone who frequently uses AI in my business, I’ve had the chance to work with both Claude AI and ChatGPT. Today, I'm diving into which AI tool is better for writing sales pages, comparing their strengths, and giving you insights on how to get the best results from each. Why AI for Sales Pages? Sales pages are crucial for converting visitors into customers, and crafting the perfect message can be time-consuming. That's where AI tools like Claude and ChatGPT come in. They can help speed up...
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TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: