Two Wordpress Analytics Tools You Need
https://www.youtube.com/embed/9cSD_HbYz6o What Wordpress analytics tools do I recommend for business owners? There are two "categories" of tools that you should install and use. The first is a Google Analytics plugin, like Exact Metrics or Monster Insights. This gives you all of the data based on clicks, time on website, bounce rate, and so on. This gives you the good website data about what content is converting and where people are looking. The second is a heat map tool, like Hot Jar or...
How to Make Twitter Screenshot Graphics for Instagram
Have you seen those screenshots of tweets all across Instagram? Probably! But, how do you create those if you don't have a Twitter account? Easy enough: create your own "tweet screenshot" in Canva! I've create a tweet screenshot template for you to fully edit and customize as you want. Loading... ---- I have some other Canva resources here: The Ultimate Guide to Choosing Fonts in Canva and Start Using Canva Like a Pro ---- If you've seen those Twitter graphics that people are posting on...
Squarespace SEO: 5 Things You May Not Have Thought About
Squarespace SEO is a hot topic – everyone wants to show up in search! But, how do you do it? What's the best way to show up in search? There are over 200 ranking factors that go into SEO... and I'm not going to cover them all today, but there are a few that you need to think about. (And check out this post if you're curious about Squarespace vs Wordpress SEO.) https://www.youtube.com/embed/s5oWVo0txfw 1. SSL Certificate: More Than Just Security What is it? An SSL certificate encrypts data on...
Should You Move From Wordpress to Kajabi?
https://www.youtube.com/embed/PK1DGoraU18 Is moving from Wordpress to Kajabi something you should do? In today's video, I'm talking the pros and cons of Kajabi's platform. First, Kajabi is an all-in-one platform, which some people love... but what happens if/when their servers go down? (Which happens to a lot of companies!) Second, some of the features they boast about aren't necessary–like video blog hosting. I personally want to use YouTube because it's the second largest search engine, I...
How to Create An Effective Online Program to Grow Your Practice (ft. Stephanie Clairmont)
Show notes: You can layer your program on top of your 1:1 client work The three core models of online programs How to better market your programs What to think about when it comes to creating a program that people actually want What mistakes to avoid in creating your program Follow Stephanie: https://theleveragedpractice.com/
Thinkific vs Teachable vs Kajabi Overview
Should you use Thinkific (aff link) or Kajabi? Or Teachable? These are some of the most popular course platforms for course creators, and they each have their pros and cons. What's nice is you can easily test these platforms out yourself for a short time, to see which one you like to use as the admin. https://www.youtube.com/embed/Z1i22GSfK2s This is a quick comparison of Thinkific (aff link), Teachable, and Kajabi for course creators! Ease of Use: The User-Friendliness of Platforms How easy...
Why You’re Attracting The WRONG Clients
So, a few weeks ago I was listening to a podcast, and the whole point of this guy’s business is getting people to build memberships. This one episode I listened to was about transitioning from 1:1 services to a membership. And like any normal marketer, he started talking about all of the downfalls with working 1:1, and honestly, the reasons were crap. The reason I am bringing this up is because some of these reasons do fall on you as the business owner and how you’re running your business,...
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TURN YOUR SEO WOES INTO WHOA!
Open the door to SEO success with my easy-peasy, lemon-squeezy Quick Fixes Guide.NEW ON THE BLOG: