For most private practice owners, moving your entire website from WordPress to Kajabi is not worth it. Kajabi is a solid course and membership platform, but it will likely raise your monthly costs, and you still cannot export your blog posts or website pages if you ever leave. Everything comes back out by hand.
That last point has been my deal breaker for years, and as of 2026, it still stands. Below I’ll walk through Kajabi’s current pricing, the real math behind their “all-in-one savings” pitch, and exactly what you can and can’t take with you if you go.
What is Kajabi?
Kajabi is an all-in-one business platform that combines your website, online courses, memberships, email marketing, and payments under one login. Instead of running WordPress with separate tools for email and course delivery, Kajabi handles all of it in a single system.
That sounds appealing when you’re a solo dietitian or physical therapist juggling a caseload and a course. One login, one bill, one support team. But the trade-offs matter, and they hit private practices harder than most.
How much does Kajabi cost in 2026?
Kajabi’s current pricing has three tiers, billed annually:
- Basic: $143/month ($179/month if billed monthly). Includes 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users.
- Growth: $199/month ($249/month billed monthly). Includes 50 products, 25,000 contacts, and 11 admin users.
- Pro: $399/month ($499/month billed monthly). Includes unlimited products, 100,000 contacts, 3 websites, and 26 admin users.
Payment processing fees apply on top of these prices, and rates vary by country and payment provider.
So the entry point is $1,716 per year, paid up front. For a private practice owner with one signature course and a modest email list, that’s the floor, and it’s a high one compared to what most of my clients actually pay for their current setup.
Does Kajabi actually save you money?
Kajabi’s marketing leans on a comparison chart showing everything you’d supposedly pay for separately: email marketing, video hosting, landing page software, and so on. I’ve watched versions of this chart for years, and the listed prices tend to run higher than what real business owners pay.
Two examples. Their charts have listed video hosting platforms at nearly $100 a month, when most practice owners host course videos free inside Thinkific or Teachable and put public videos on YouTube. They also list landing page software as a separate cost, when you can build landing pages on the website you already have. You don’t need Leadpages if you have a WordPress site.
Here’s the test I give every client considering the switch: pull up your actual bills. Your hosting, your email platform, your course platform. Many of my clients pay $12 to $19 a month for email marketing, not the $50 a comparison chart assumes.
When I ran this math on my own business, my costs would have gone up by switching to Kajabi. Yours might too. Don’t take the chart at face value, take your bank statement at face value.
What happens if Kajabi’s servers go down?
This is my standing concern with any all-in-one platform, and it’s nothing against Kajabi specifically. Servers go down. It happens to Kit, to Bluehost, to Squarespace, to everyone.
The difference is what an outage takes with it. If your email platform goes down for an afternoon, your website and course still run. If Kajabi goes down and you’ve moved everything there, your website, your course, your membership, and your email list all go dark at the same time. For a practice where a course launch or a membership community is real revenue, that concentration of risk deserves a line item in your decision.
Should you use Kajabi’s video hosting?
Kajabi hosts video natively, and they promote it as a selling point. I’d skip it for anything public-facing.
I put my videos on YouTube on purpose, because it’s the second largest search engine in the world. When a potential client searches “what does a functional medicine appointment look like,” a YouTube video can surface in results and bring them to you. A video locked inside Kajabi’s player can’t do that.
For paid course content, native hosting is fine, but it isn’t unique. Thinkific and Teachable both host course videos, and I’ve never had a problem delivering client courses on either one. Video hosting is table stakes for course platforms in 2026, not a reason to move your whole website.
Can you export your content from Kajabi?
Partially, and this is the section to read twice. Kajabi’s own backup documentation tells you to protect your work by saving it to your computer or a cloud drive, and here’s what their export tools actually cover:
- Product and landing page templates: exportable
- Contact list: exportable as a file you can re-upload
- Course videos: downloadable to your hard drive
Notice what’s missing. There is no export for your blog posts, podcast episode pages, or website content. If you’ve spent three years publishing weekly posts about gut health or pelvic floor therapy and you decide to leave Kajabi, you’re copying and pasting every single one by hand. Moving in works the same way, since there’s no import tool either.
Kajabi’s recommended backup strategy is literally “save copies of your files in a folder and do it weekly.” That’s not an export feature, that’s homework.
You might be thinking you’ll never leave. But count how many platforms you’ve already changed in your business, from schedulers to email tools to your website itself. Better options keep appearing, and portability is what makes switching cheap. On WordPress, your content exports in minutes. On Kajabi, your content is the moving cost.
Who is Kajabi a good fit for?
I’ve used Kajabi with clients, and it works well for a specific kind of business: one where courses and memberships ARE the business, blogging and SEO are afterthoughts, and the owner values one login over flexibility and portability.
If you’re a practitioner whose website drives client bookings through Google rankings, local search, and a content library you’ve built over years, that describes almost none of you. Your blog is an asset with compounding value, and Kajabi is the one place it can check in but never check out.
So, should you move from WordPress to Kajabi?
My answer in 2026 is the same one I gave when I first reviewed this platform: Kajabi is a good product, and I still wouldn’t move a content-driven practice website onto it. The pricing starts at $143/month before processing fees, the “savings” math rarely survives contact with your actual bills, and the lack of a blog import/export remains a hard deal breaker for me.
If you want Kajabi for courses, there’s a middle path: keep your WordPress site as your home base and run your course on a course platform, whether that’s Kajabi, Thinkific, or Teachable. I compare all three in my Thinkific vs Teachable vs Kajabi breakdown, written specifically for health practitioners.
And if you’re weighing a bigger platform decision, start with your website strategy first, then pick the tools that serve it.
FAQ: Moving From WordPress to Kajabi
Does Kajabi have an import or export feature?
Not for website content. As of July 2026, Kajabi lets you export product templates, landing page templates, and your contact list, and you can download your course videos to your hard drive. There is no export for blog posts, podcast pages, or general website pages, and no import tool to bring existing content in. Kajabi’s own help documentation recommends manually backing up your content to a folder on your computer or a cloud drive on a weekly basis. In practice, that means migrating to or from Kajabi involves manually rebuilding every post and page. For a practice with a large content library, that’s dozens of hours of copy-and-paste work, which is why I treat portability as a core factor in any platform decision, not a footnote.
Is Kajabi cheaper than WordPress?
Usually not, once you compare against what you actually pay. Kajabi’s Basic plan runs $143/month billed annually ($1,716/year up front), with payment processing fees on top. A typical WordPress setup for a private practice, including quality hosting, an email marketing platform, and a course platform, frequently comes in below that, especially since many practice owners pay $12 to $19 a month for email rather than the higher figures comparison charts assume. Kajabi can be the cheaper option if you’re currently paying for many premium tools separately. The only way to know is to add up your real monthly bills and compare them to Kajabi’s real price, including the annual commitment.
Is Kajabi good for SEO?
Kajabi covers the basics, like editable page titles, descriptions, and URLs, but it gives you far less control than WordPress. You can’t install SEO plugins, your access to structured data and technical settings is limited, and the blogging tools are thinner than what a content-driven practice needs. If organic search is a meaningful source of new clients for your practice, and for most of my clients it’s the biggest one, WordPress remains the stronger foundation. Kajabi’s SEO limitations matter less if your traffic comes mainly from referrals, social media, or paid ads and your site mostly exists to deliver courses.
Can I keep my WordPress website and still use Kajabi for courses?
Yes, and this hybrid setup is what I most often recommend when a client loves Kajabi’s course experience. Your WordPress site stays your home base for your blog, service pages, and SEO, and Kajabi lives on a subdomain (like courses.yourpractice.com) handling course delivery, checkout, and membership. You get Kajabi’s strengths without handing it your entire content library or your search rankings. The same structure works with Thinkific or Teachable, both of which cost less at the entry level. This route also keeps your exit costs low, because if you ever change course platforms, your website and years of blog content stay exactly where they are.
What should health practitioners check before putting anything on Kajabi?
Two things. First, if any part of your work touches protected health information, confirm the platform’s compliance status directly before using it for anything beyond marketing and general education. Course content and public wellness education are one thing; client communication and health data are another, and most marketing platforms are not built for the latter. Second, review Kajabi’s contact and product limits against your practice’s growth. The Basic plan caps you at 2,500 contacts and 5 products, and crossing either line means a price jump. Map those limits against your email list growth over the last two years before you commit to an annual plan.
