When is it Time to Rebrand?

So, when might you need to rebrand? When do you need a refresh, and when do you need a complete upgrade? I see it all the time in Facebook groups. "I hate my logo....""I think I need to update my website, maybe my logo? I'm not really sure....""I can't decide if I need to completely re-do my logo or just freshen it up a bit...." Four instances in which you should consider rebranding: Your business has changed. This may seem obvious, but people still ask if they need to change their logo if...

How to Handle Pricing and Sell Yourself as a Personal Trainer

Selling your services as a personal trainer can feel weird. Especially when you’re the product. Most personal trainers didn’t get into this work because they love sales... but if you’re running your own business, you’ve gotta be able to talk about your offers with clarity and confidence. Not just for your bottom line — for your peace of mind too. Because at the end of the day, if people don’t see the value in what you offer, they’re not going to pay for it. Let’s talk about how to fix that. 1....

How I Use Google Apps to Stay Organized

Staying organized is obviously a big key to success as a service-based business owner, which is why I use Google apps in business. But with countless hats you need to wear to keep your business running smoothly (not to mention needing to manage multiple clients and maybe even contractors), staying on top of everything can definitely be a challenge. In my own business, I use a few simple apps and tools to help me stay productive and manage client work effectively. Which tools and apps are my...

Should Personal Trainers Focus on a Website or Facebook Page First?

So today's topic is, do personal trainers need a website? I actually saw come up recently in a Facebook group and I chimed in on this post and so did several other people, so I kind of wanted to dive into this topic. I think it's actually something that has come up several times in my own audience. Another related question I get is, what would you suggest first – starting with a Facebook page or Facebook group or creating a website? My first thought is, why not do both? It takes all of what,...

How Your Website Can Save You Time and Streamline Your Business

Sure, your website can make or break how potential clients perceive your brand -- but an effective website really does so much more for your business than simply look pretty – it can streamline your online business.  A good website prioritizes functionality (how the website actually functions) and the user experience (how the user interacts with the site). Because your website design will encourage important actions you want visitors to take -- like how they find information and contact...

What’s a Tripwire? (+ How to Create One!)

If you’re looking for a way to generate more passive income in your business, adding a tripwire offer on your website is certainly a smart idea.  If you’re not familiar with this term, a tripwire offer is a small paid offer you present to someone after they opt into a freebie on your site. For example, if you offer a free ebook on your site, a good tripwire offer might be a $20 mini-course that dives deeper or expands on the topic covered in the free ebook. Now that you know what a tripwire...

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